This comment, in the middle of a Millarworld thread about what publishers need to do to capitalize on the successful launch of DC’s New 52, stood out to me:
One thing Marvel really needs to do to capitalize on potential new readers brought in by DCs 52 initiative is get off the event train and make their comics accessible again. The Ultimate line is off to a good start with it’s relaunch, but that’s 4 titles (one that’s a mini).
It stood out because, having finished Fear Itself last week, doesn’t this mean that Marvel is theoretically at an accessible point in its publishing line right now? Especially with the relaunch of the entire X-Men line, and new line-ups in the Avengers books…?
I started thinking about the structure of Marvel’s publishing over the last few years, and how off-putting the massive uber-epic storylines may be for new readers – Something like the Civil War/The Initiative/Secret Invasion/Dark Reign/Siege cycle may have been entertaining for longtime readers, but how inviting was it for newcomers, who wouldn’t necessarily understand who Norman Osborn was, who the Skrulls were, and so on? I’d never really thought about that before, and it made me wonder about Marvel’s current strategy, which seems to be the same thing, only bigger – Fear Itself leading to The Fearless and Shattered Heroes and Battle Scars at the same time as Schism leads to Regenesis, both of which are apparently leading to some massive storyline next year… With DC pushing titles as individual stories right now (Reminiscent of how Marvel was, back when Bill Jemas and Joe Quesada took over, in fact), is this the smartest move Marvel could make, because it differentiates them from their competition? Or are they doubling down on their existing fanbase at the cost of any new readers who may have been tempted by the movies?