Maybe the most depressing thing I’ve seen about yesterday’s mass layoffs at Marvel? The suggestion that those layoffs were just the beginning:
I’m told that there are more cuts to come and that Marvel Digital will bear the brunt. While the division that runs the website, the forums, the videos, the news content doesn’t make a profit, its branding value is considerable. Nevertheless, it won’t impact on sales immediately, so they are the next to join Marvelcution 2011.
Being someone who spends a stupid amount of time online, you can imagine how frustrated I feel about the idea that Marvel Digital is apparently considered somewhat expendable; it’s made worse by the fact that Marvel was one of the first comic publishers to embrace the potential of the internet, and do so in a smart way. taking the Marvel brand beyond just the direct market audience and, in many ways, preparing for the company’s recreation of itself as a movie and transmedia company. If the above rumor is true, it’s a sign of stunningly short-sighted thinking.