To ensure all retailers have enough stock to meet anticipated demand over the next year, Marvel will provide all retailers with an additional 100% of their orders for Point One (excluding incentive inked variant cover) at no additional cost (excluding shipping).
What’s odd about the release is that it includes David Gabriel apparently revealing that the book had been ordered really low originally. He’s quoted as saying “We just want to make sure everyone is well stocked with over 120,000 copies of this book in stores for excited readers.” So… that’s 120,000 copies after doubling initial orders? Which means that initial orders were around 60,000? That wouldn’t have brought it into the top 20 books sold in September. Admittedly, that was a freak month, but still: That barely has it in the top 10 in July or August, either. Doesn’t that seem rather low to anyone else, considering that Point One is supposed to be a primer/teaser for everything major in Marvel’s 2012 plans?
Also, I got into this yesterday on Twitter, but now I’m curious: Given that retailers will now have twice as many copies as they ordered, what are they planning to do with them? Will they give the extras away? Sell them full-price? Sell all of their copies half-price ($2.50 is a much more attractive price than $4.99, after all)?