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Superior Teams With National MS Society To Raise Awareness

October 5th, 2011
Author Graeme McMillan

On the same day as the record gets set straight about some of Mark Millar’s previous charitable efforts (Spoiler: It’s good news), Millar has announced that he and artist Lenil Francis Yu will be “sharing” their Captain Marvel-esque Superior with the National Multiple Sclerosis Society to raise awareness for the society and MS in general.

The press release about the partnership quotes the Society’s EVP Marketing and Development, Graham McReynolds, as saying that they plan to use Superior to “increase awareness about MS, the challenges it raises for people living with the disease and the importance of always following your dreams despite an MS diagnosis,” as well as encouraging the public “to join the MS Movement and help speed the progress we’re making to create a world free of multiple sclerosis.” On the Millarworld message board, Millar explained the relationship as one in progress:

They’ve been talking to us about a number of things for a few months now, in the comics, in any potential movie and in any promotions they want to do with the character. Leinil and I are happy for them to use Superior for free in any way they want. It’s a relationship we want to have for a number of years.

(The press release for the partnership also drops in that Kick-Ass director Matthew Vaughn has bought the movie rights for the character, demonstrating his fluency in generic boilerplate PR talk now: “I have always enjoyed working with Mark and his latest exciting project Superior is something that we are very much looking forward to making,” he apparently said of the deal.)

Superior #5 is released today.

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