Here’s a random question, brought on by a hypothetical that appeared in my head out of nowhere earlier today: Who is the most valuable superhero publisher?
Maybe if I explain how I ended up with the question, it’ll make more sense; I was reading something about Disney earlier this week, and specifically about the Disney love of branding and how valuable said branding is to the corporation, and I found myself thinking, “I wonder if Disney would have rather owned Superman than Spider-Man?” There’s something about Superman – The iconic quality, sure, but also the wholesomeness and optimism – that makes me think that he just seems more “Disney” than any of the Marvel characters, even if the latter are far more successful and popular on the pop cultural stage as it is today… But that does make him more valuable for a company like Disney? Is Superman past his sell-by date in today’s world, beyond a specific market?
If you were looking to purchase a comic publisher for your corporate overlords, would you go for Marvel or DC, and why for whichever one you choose?
(Personally, I think Marvel might be a better investment in the short term, but DC has Batman, so…)