Thinking about the fact that, so far, all of DC’s New 52 titles have sold out at the distributor level and gone back for second (and, in Justice League‘s case, third) printings, and about the fact that 10 of the titles have orders above 100,000 – Is it possible that DC will manage to take the entire top 10 of the Diamond chart for September?
Looking at the numbers for July, only one Marvel comic sold above 100,000: Amazing Spider-Man #666, the launch issue of “Spider-Island”. Normally, that book sells far fewer copies, though – #662-665 all sold in the region of 55,000 copies – so it’s not too much of a leap to assume that, by September, that book will be below 100,000. As far as I can see, the biggest Marvel title of September is also the only one likely to break 100,000 copies: Ultimate Comics: Spider-Man #1 – But, unless orders for Fear Itself made a massive, and unexplained, leap in August, even Ultimate Fallout #4, the much-hyped first appearance of Miles Morales, didn’t break 100,000 copies (UF#4 was outsold by Justice League #1, Flashpoint #4 and 5, and Fear Itself #5, according to the Diamond chart; order estimates aren’t available yet, to the best of my knowledge), which means that UCSM managing it suddenly looks a little less likely.
But, even if Ultimate Comics: Spider-Man does have more than 100,000 orders for September, will that be enough to outsell the 10 top-selling DC books for the month? And if it doesn’t, will this be the first time the 10 best selling comics of any month have all come from the same publisher?