Here’s a blast from the past: Peter David posts the column he wrote for the Comic Buyer’s Guide in 1995, when rumors of Jim Lee and Rob Liefeld taking over certain Marvel books for what would become Heroes Reborn started circulating:
How will they react, I wonder?
That’s the really tough question. And, as with all really tough questions, there’s no easy answer.
Well, actually there is if you’re thinking from the point of view of Marvel money men. Because when they’re thinking of fan reaction, what they’re really pondering (much like Pinky in Pinky and the Brain) is: Will the sales go up?
And there’s an easy answer to that: Yes, they will. There’s no doubt in my mind. The curiosity factor alone will send sales through the roof. And to the Marvel bean counters, who wouldn’t know a story arc from Noah’s ark—who think that Ditko is a company run by a guy named Dit, and that Kirby is a little guy from a video game, and Lee—wait, Lee’s the guy who’s taking over some of the books, right?—to these individuals, that’s all that’s important.
And, just think, sixteen years later, Lee can bring in Liefeld to boost sales again at the main competitor… It really is just a big recurring cycle…!