Monday on The Source, several different DC bigwigs weighed in on why fans should be excited about the really, honestly, almost here launch of The New 52. One of them was John Rood, DC’s Executive VP-Sales, Marketing and Business Development, and in his testimonial he managed to work in a not-too-subtle zing at the competition:
To be clear – DC is not a market-share-chaser. If we were, we would not be creating a quality lasting direction across a controlled number of titles. We would instead be flooding the market with over 200 titles a month, changing your prices with abandon, killing off a character every quarter or so, and/or randomly announcing decimal-pointed event-ish thingies. We haven’t.
Yep, those are clear shots at Marvel, down to the recently announced Fear Itself #7.1, #7.2 and #7.3 books, and/or the year long Point One issue initiative. (Just thinking aloud and not taking sides, but if Marvel — or anyone — were indeed to release more than 200 titles a month, killing a character off every three months would seem proportionately low, no?)