Over at his blog, Jim Shooter spills a truly surreal fact about the comic industry from the 1980s: Marvel almost bought the license to publish DC Comics:
The first part of the business plan was the publishing plan. I decided that we should launch with seven titles and build from there, if all went well. The titles were:
LEGION OF SUPER HEROES
I projected that we would sell 39 million copies the first two years generating a pre-tax profit (gross revenues less cost of goods sold, royalties, staff, SG&A, etc.) of roughly $3,500,000.
That was huge money for a comic book publisher in 1984.
That was with just the original seven titles—no expansion of the line—though if we were doing that well, obviously, we’d add titles. Slowly and carefully, if I had anything to say about it.
The deal fell apart, of course, and DC ended up doing Crisis On Infinite Earths and revitalizing itself soon afterwards but – if ever there was a “What If?” for fans to play with, this is it.