Something in the Joe Quesada presentation from Disney’s D23 this weekend has stuck in my brain… Namely, his announcement that Marvel was the #1 Digital Publisher. It’s not that I think he’s wrong, more that… Well, how would he know?
After all, it’s not like digital sales are made public anywhere, like the Diamond Direct Market figures, so surely Quesada is only privy to the Marvel sales figures, right? But perhaps he’s not talking about sell-through, only the amount of individual issues available – although, in that case, DC will take over that crown soon enough, with the 52-issues day-and-date every month status quo established next month. Or was this just an empty boast, made to an audience that wouldn’t know any better and be ready to hear this kind of thing?
I genuinely don’t know, and I’m curious as to what’s actually behind the claim. Is Marvel really the #1 Digital Publisher? And if so, how does it know?