Over at CBR’s new weekly Axel Alonso interview spot, Marvel’s editor-in-chief confirms that we should pretty much expect an ongoing event mentality for the foreseeable future:
“Shattered Heroes” is both an epilogue to “Fear Itself” and a prelude to where the Marvel Universe is headed in 2012. Ditto for the new X-Men books, “Uncanny X-Men” #1 and “Wolverine And The X-Men” #1. Both are epilogs to “Schism” that introduce a profound new status quo to the X-Men Universe and a prelude to where it’s headed in the future. I’ve long wanted to see the X-Men more integrated into the Marvel Universe, to see them bumping shoulders with heroes like the Avengers, and this is our shot. When you see a bomb explode in “Avengers,” you can see the mushroom cloud in “Uncanny X-Men.” That’s what we’re building toward in 2012 — an event that encompasses all the Marvel heroes, where they all have an equal role and stake in the outcome… In this current market, readers are looking — first and foremost — for connectivity. They want their reading experience to fit into a larger puzzle. We see evidence of it in feedback and the ordering patterns. That’s not to say we can’t launch a new series that completely stands on its own two legs — we do so all the time — but it’s a lot harder.
It’s funny; we always talk about “event fatigue,” and then events sell through the roof – Marvel is essentially keeping Fear Itself going for at least another six months after it ends by adding it to the title of the Fearless mini, so it’s clearly working out for them – but I can’t help and wonder what happens long term when the branded aftermath of one event is there purely as prologue to the next one. Doesn’t this kind of thing just completely devalue the idea of events as… well, events?