Good news from Marvel: They’ve announced that they’re lowering the price of the debut issues of both Wolverine and The X-Men and Uncanny X-Men to… $3.99. Well, okay, still pricey, but at least they’re not $4.99 anymore, and the price drop comes without a drop in content according to the press release. So, what prompted this turnaround?
Call me a conspiracy theorist, but I can’t help but wonder whether X-Men: Schism #1 not making the top 10 for July was involved in this decision (It was just outside, at #11). For the debut of an insanely-hyped event book from Marvel to miss the top 10 entirely is embarrassing for Marvel, and given the talent involved – Jason Aaron and Carlos Pacheco surely made up for the familiarity of “It’s Wolverine vs. Cyclops – again!” – the only real explanation for it being outsold by, say, War of The Green Lanterns Aftermath #1 has to have been that it was $4.99. So does this reduction mean that Marvel may be moving away from a $4.99 price point for the near future, or just that they’ll be saving it for more successful franchises like Fear Itself and Avengers?