Something interesting from Tom Brevoort’s most recent Talk To The Hat interview at CBR, when he explains why Marvel is able to do Season One as a series of original graphic novels after years of claiming that the format doesn’t work financially for Marvel:
Unfortunately, I’m not going to be able to give you the full picture of this because some of the information is still proprietary. But the long and the short of it is that we’ve got ancillary revenue streams for the Season One projects, and that’s what makes it work in this case. We haven’t announced everything we’re going to do with these yet, and these ancillary uses don’t necessarily have anything to do with the direct market, but it’s a particular set of circumstances that allows us in this case to print these books first as OGNs and not start with a serialized format. And if they do well, there may be more things like this. We live in an evolving world where suddenly new opportunities open to us – whether those opportunities are in the digital landscape or things that being a part of Disney opens up to us, or what have you.
So, by “ancillary revenue streams,” he’s talking about Disney Stores, right…? If so, I’m curious how Season One will be affected by the Marvel Superhero origin storybooks Disney is putting out under the “Marvel Press” imprint, presumably for the Disney Stores… I understand that both lines will be aimed at different age groups, but the appearance of both projects around the same time – making such a concerted effort to “introduce” the characters to multiple demographics simultaneously – suggests that Disney is beginning to put more emphasis on working Marvel into its overall branding, in time for the Disney-distribution debut Marvel movie next year, The Avengers. I wonder how long it’ll be before Marvel becomes Disney*Marvel, just like Disney*Pixar…?