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You Could Be On The Cover Of Spider-Man, Force Retailer Bankruptcy

July 29th, 2011
Author Graeme McMillan

So, let me get this straight. Marvel explains away its “Comics for Comics” program with SVP of Publishing David Gabriel saying “In these tough economic times, [we] feel it’s our duty to help,” and then they announce a promotional variant that requires the retailer to order two thousand additional copies? Putting aside the fact that this is the worst variant deal I can remember, I can only hope that (a) the 2000 figure is wrong for some reason (200, maybe, but 2000 extra copies? Seriously), (b) David Gabriel explains why this variant idea is somehow helping retailers in these tough economic times, and (c) DC suggests that it will offer a special limited edition variant of their own in exchange for copies of Amazing Spider-Man.

This entry was posted on Friday, July 29th, 2011 at 9:20 am and is filed under Industry, Marvel, News & Views. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.

6 Responses to “You Could Be On The Cover Of Spider-Man, Force Retailer Bankruptcy”
  1. Matt Lazorwitz Says:
    July 29th, 2011 at 9:59 am

    Oh, I’m sure it’s 2000. It was a mimimum of 500 for the comic shop variant this week. I doubt it’s going to go down…

  2. CapCanuck Says:
    July 29th, 2011 at 10:00 am

    Some dude with a lot of cash will pay his comic shop to order the copies just so he can get his face on a comic. Just watch.

  3. Rich Johnston Says:
    July 29th, 2011 at 7:12 pm

    It’s 2000.

  4. silvanthalas Says:
    July 30th, 2011 at 8:36 am

    Considering how unoriginal many covers are these days (see: issue after issue of Deadpool’s movie poster ‘homages’), or how many are entirely unrelated (see: X-Men cover for all books), I’d rather that Marvel completely do away with variants and *gasp* spend more time worrying about quality stories.

    Yes, this just seems like a move that will attempt to destroy a retailer. No wonder this industry is in trouble.

  5. Josh Gold Says:
    July 31st, 2011 at 5:09 am

    Why is this such a bad thing? If a fan, or store owner, wishes to do this and they do so at their own cost how is this bad for the comic industry?

  6. silvanthalas Says:
    July 31st, 2011 at 10:35 am

    Because collectors have done such *wonderful* things over the last 20 years, right?

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