As if DC’s retailer meetings haven’t been offering up enough information about the upcoming September relaunch so far, today’s retailer report on Bleeding Cool (from the owner of Warp 9 comics in Chicago, IL) has one particular piece of information that I don’t think has ever been released before:
Print Comics Outsell Digital 630 To One.
For a long, long time now, people have wondered exactly how many digital comics are actually being sold for publishers, and what kind of profit that could bring in for them. Now, with this piece of information, calculations can finally start being made based upon more than just randon guesswork. But still: 630 print sales for every digital sale? No wonder publishers are reticent to do anything further to upset direct market retailers, with that kind of ratio…
(Consider, also, that digital comics don’t contain ads, so that revenue isn’t available for the publishers in that format. Although, to be honest, I fully expect ads to start appearing in digital comics as the industry starts moving towards that model more and more.)