Obviously, DC’s sweeping post-Flashpoint changes — 52 new #1s in September, including relaunches of long-running series like Action Comics and Detective Comics — is about reaching new readers. But that’s much, much easier said than done. Earlier this month at the Hero Complex Film Festival, DC co-publisher Jim Lee said the company is “going to go out there and really promote this on a national level,” and Bleeding Cool reported a couple of weeks back that DC is planning a national TV ad campaign to promote the massive relaunch.
Now it looks like DC themselves are talking in a little more specifics about TV ads, according to Steve Anderson, owner of Third Eye Comics in Maryland. Anderson was quoted in an Examiner.com article following a “DC Comics Roadshow” meeting with retailers, saying, “There’s going to be national campaigns designed to reach the public and make them aware of the DC. TV campaigns- I mean: I don’t know about you but I can’t remember the last time there was a TV Campaign for comics.”
As much as TV ads seem like a no-brainer, it’s fairly uncharted territory for comics. As Anderson points out in the interview, Malibu’s Ultraverse line had a spot (and is it just us, or is that American Gladiators announcer Mike Adamle doing the voiceover?):
And there was of course the Rob Liefeld Levi’s commercial, where he talked about X-Force with Spike Lee (that really happened):
TV commercials are an expensive, risky proposition, but could go a long way in promoting DC’s major revamp. We’ll see what ends up happening, but in a world where Tomar Re was on bus ads at every other stop in Los Angeles as part of Green Lantern‘s massive marketing campaign, would, say, a 30-second spot for Demon Knights during Doctor Who on BBC America really seem so ridiculous?