I’m amused seeing people complaining that the Associated Press article about tomorrow’s Ultimate Spider-Man #160 “spoils” the comic. I’d say more before the fold, but I’m worried that people might think that I’m spoiling the spoiler.
All that the AP article really “spoils” about the end of “The Death of Spider-Man” is that Spider-Man dies – Specifically, according to writer Brian Michael Bendis, “he will die at the hands of the Green Goblin” – which… Is that really a spoiler? The story is called “The Death of Spider-Man,” after all, and the end of #159 left very little doubt that the Green Goblin was the only one left who’d be able to finish him off. Didn’t everyone who was reading the book kind of know that was how everything was going to go down?
(The AP article is a triumph of Marvel PR, it has to be said; this is the second time Marvel has managed to make mainstream media hay from this one storyline, considering the April press surrounding the replacement Spider-Man in the Ultimate U, something that the new AP story seems to be entirely unaware of, reporting that “Bendis said that Parker’s death won’t be in vain and hinted that the Ultimate Spider-Man may not be gone forever. But what exactly is to come, that’s something he’s not willing to share, at least not yet.” Hey, AP! Look and see what Marvel told everyone two months ago for a hint of what exactly is to come.)
There’re a lot of examples of times when storylines do get spoiled by mainstream PR happening in advance of a comic hitting stores – The death of the Human Torch in Fantastic Four being the most high-profile in recent memory, I think – but complaining that someone points out that the final part of a story called “The Death of Spider-Man” features the death of Spider-Man? That’s really, really not a spoiler. That’s just Marvel living up to its promises, for once.