If Bleeding Cool is to be believed, Marvel Comics is planning on returning to the newsstands in a big way – but, this time, it’s the newsstands of stores like Barnes and Nobles and Hastings:
I understand that they are launching a massive amount of new ongoing titles for this market, that will anthologize existing material and flood the growing market. The titles I have so far are Marvel Adventures, Marvel Chronicles, Marvel Classics, Marvel Essentials, Marvel Family, Marvel Heroes, Marvel Icons, Marvel Initiative, Marvel Knights, Marvel Legends, Marvel Milestones, Marvel Power, Marvel Redux, Marvel Select, Marvel Silver, Marvel Spotlight, Marvel Techno and Marvel Wonders.
Firstly: That has to be a list of potential titles, right? That’s eighteen different titles, and no matter how many comics bookstores can shift, I doubt the market is really ready for eighteen different reprint series, especially ones with such similar names (Am I the only person that thinks that “Marvel Classics,” “Marvel Essentials” and “Marvel Milestones” all pretty much sound like three different titles for the same idea?).
Secondly: Rich suggests that each series will cost around $3.99 and reprint two “regular” issues, which seems like good value for money, but does make me wonder what issues will be reprinted, and how far behind the regular books they’ll run – Because, at what point is something close enough to the “new” stuff and cheap enough that readers upset about the $3.99 price point per regular issue make the jump to waiting 6 months, say, for the half-price reprints?
Thirdly: Marvel Techno is a terrible, terrible title, and I really hope that someone makes them realize that before it launches, if it ever launches.
It’s an interesting idea, though, and it’ll be fascinating to see if this attempt to grow the industry is as successful, more successful, or completely separated from DC’s attempt to use digital as the new newsstand. Here’s hoping for an official announcement soon, and a fun few months as all of these new programs get started…