And the DC news keeps coming: Not only has DC confirmed that digital pricing for its DCU books will be $2.99 for the first four weeks of release before dropping to $1.99 thereafter, but it’s also announced the first combo pack for print and digital comics:
Those who want a physical copy of JUSTICE LEAGUE to read and collect, as well as the ability to download it onto their favorite device for easy transport, get ready. Each print edition of the comic book and an individual code for digital download will be wrapped in a poly bag and available for $4.99. Separately, the standard version will retail for $3.99 and the digital version will retail for $3.99.
“As we continue to expand our readership and make our titles more accessible to readers everywhere, we’re excited to provide our comic shop retail partners and their consumers with multiple formats of JUSTICE LEAGUE in one convenient place,” said John Rood, EVP Sales, Marketing and Business Development.
Combo packs have become increasingly popular for DVD/Blu-Ray releases in the past couple of years, and the idea has been raised by comic publishers before, but I’m pretty sure that DC is correct in claiming that this is a “historic first” for comics. The question now is, whether the same will be true of every DCU book going forward, and if so, whether the combos will outsell the “regular” print versions.
UPDATE: DC’s Bob Wayne has sent an email to retailers that explains, in part,
To clarify from my last note, we will be at “price-parity” for same-day digital. No DC digital comic will be cheaper than its physical counterpart at launch. Same-day (a.k.a. “Day/ Date”) parity pricing is for the first four weeks of release; thereafter, the digital titles will follow our standard pricing, with $2.99 comics dropping in price to $1.99, $3.99 comics dropping in price to $2.99, and so forth. Keep in mind that our goal with our 52 new #1s will be to ensure that the physical comic book is more compelling than ever!
The email also announces a series of retailer meetings DC will be holding across America in the next month, leading up to the release of the next Previews catalog, and includes this fascinating tease:
And by the way, let me just reiterate this point: this is the launch of the New DCU. It is not a “reboot.” I think you will soon discover why that is.
Not a reboot, but a new DC Universe? Let the (even greater) speculation begin…