The new viral marketing campaign for Christopher Nolan’s The Dark Knight Rises began recently and Facebook may be the latest location.
Previously, the first shot of Tom Hardy as Bane popped up when the Twitter account, @TheFireRises, posted a link that sent fans to the films website. Now, three new videos have shown up on TheFireRises YouTube account, one of which holds a subliminal link that leads you to this Facebook Fan Page. The page features the same black image we see as the avatar on the YouTube and Twitter accounts but also holds the shot above. Could this be Gotham’s next D.A.?
The videos are the usual dramatic yet flashy incitement techniques. The first shows Anthony Michael Hall as part of a GCN broadcast talking about a breakout at Arkham Asylum plus police sounds. The second is a lot harder to make out. There’s people in orange prison uniforms being walked through a room with black bags over their heads and a lot of loud chanting. The last one shows…a lot of stuff on fire and more of the same chanting.
Whether the YouTube and/or Facebook channels turn out to be fake done by a fan, it’s still an interesting look. But if Warner Bros. reserved the Twitter account under that name, wouldn’t it stand to reason the other would have been reserved too? My only doubt is the Facebook page name is written out as The-Fire-Rises rather than TheFireRises but that could easily be a Facebook thing. Plus, last time they did this they didn’t go the usual routes and were a lot more cryptic. What do you guys think? Are you going to follow along with the viral campaign?
Has anyone spotted anything they think is legit?