The news that DC will not only be relaunching their entire DCU line from #1, but also rebooting continuity – plus, judging from the image on USA Today’s website, redesigning costumes as iconic as Superman’s and, for the second time in as many years, Wonder Woman’s – and offering the entire line same date digitally as physically is… Well, definitely bigger than I’d been expecting. It’s also the second time recently (following the “Holding The Line At $2.99″ promotion) that DC has shown itself willing to make big gestures that Marvel just… isn’t.
What will be interesting is seeing what comes of this boldness. The linewide price drop to $2.99 didn’t produce any sudden unswing in sales, but as Bleeding Cool pointed out last week, sales have been on the rise, slowly, for many mid-level books since the drop. Will relaunching the entire line and rebooting the universe allow long-term fans a jumping-off point? Will offering every book same-date digitally reduce print sales? And, most amusingly, how can anything Marvel have to offer in terms of “dramatic fallout” from Fear Itself match up to this?
“No Fear” suddenly seems like an appropriate slogan for DC these days. Let’s see whether they get rewarded for it.