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Agent of S.T.Y.L.E.: The Cloaks and Costumes of the Hobgoblin!

May 27th, 2011
Author Alan Kistler

We’ve talked about Norman Osborn, the villainous Green Goblin, and those who used his mantle after him. But Osborn’s legacy of evil has grown some interesting branches. It began when Roderick Kingsley, a businessman with a lust for power, used Osborn’s old weapons and technology to become a super-villain of a different color: the Hobgoblin.

In his new guise, Kingsley became a formidable enemy of Spider-Man’s, escaping the wall-crawler and the police even when his schemes were defeated. A few times, Spider-Man caught a person whom he believed to be his mysterious new enemy only to find out that they had been framed by the real Hobgoblin to act as a red herring. When another criminal named Jason Macendale attempted to have the Hobgoblin killed, Kingsley faked the death of his costumed alter ego and retired from the life.  He convinced Macendale (and the world) that the original Hobgoblin had been journalist Ned Leeds, leading to the man’s assassination.

Macendale then stole the Hobgoblin identity to use for his own, continuing his work as a mercenary. But without Kingsley’s great strength or cunning intellect, he was not nearly the same kind of threat. His desperation to prove himself and increase his power led down different paths, including making deals with demons. Years later, Kingsley became insulted that the identity he had created had become synonymous with a “loser” and killed Macendale, taking back the role of the Hobgoblin.

Recently, Kingsley intended to make another dramatic comeback but his life took a tragic turn. Now Phil Urich, who once attempted to use the Green Goblin’s technology to act as a hero, has become a new kind of Hobgoblin, one unlike any who have come before.

Got it? Good. Let’s get on with the show then!

MARVEL’S FIRST HOBGOBLIN

Okay, this character has nothing to do with the Spider-Man foe I just mentioned who became much more famous, but none the less let’s talk about him for a second. Marvel’s first Hobgoblin character was an alien soldier of the alien Shi’ar Empire. Specifically, he served in the elite Shi’ar Imperial Guard, a group of super-powered beings who represented the different species that made up the empire. He wasn’t a very dynamic character, visually or story-wise. He was simply a shape-shifter and looked like some kind of forest elf with the kind of antennae that 1950s sci-fi comics told us all Martians had. Purple and green are typical villain costumes, which fit for the story since he and his comrades fought the X-Men several times.

But really, it’s impossible to talk about the Shi’ar soldier Hobgoblin without mentioning Chameleon Boy of the Legion of Super-Heroes, a very popular team published by DC Comics. In the DC Universe, the Legion is a team of super-powered young people from various worlds who protect the United Planets of the 30th (and later 31st) century. Marvel thought it would be fun to see what a battle between the X-Men (who were mostly young people at the time) and the Legion would be like, so the Shi’ar Imperial Guard was created to be analogues of DC’s team, with Hobgoblin standing in for Chameleon Boy. Hence the similar antennae and silhouette.

Now let’s move on to the REAL Hobgoblins…

MYSTERIOUS NEW FOE

The original Green Goblin, Norman Osborn, had been dead since 1973. For a few stories, his son Harry had picked up the mantle. And in one story, Harry’s own therapist, Dr. Bart Hamilton, used the identity of the Green Goblin as well. Years later, there was still pressure to bring back the Green Goblin in some way. He had been Spider-Man’s arch-enemy. At the time, it was believed that bringing Norman Osborn back from the dead would not be a good idea. And then-writer Roger Stern didn’t want to just give someone else the Green Goblin suit or have Harry take on the identity yet again. So he decided to give us a whole new take on the goblin identity and introduced the Hobgoblin in Amazing Spider-Man #238, published in 1982.

The Hobgoblin definitely has the same basic elements of the Green Goblin’s attire. Similar gloves and tunics. Each carries weapons in a special “bag of tricks.” But the head gear is vastly different and really gives a distinct impression for each one. The Green Goblin, with his long cap, looks like a trickster come to do mischief. The Hobgoblin, with his hooded cloak and old style military boots, seems more authoritative, as if he were some dark sorcerer. The fact that his mask seems more like pale skin and has two pupil-less eyes definitely adds to this intimidation factor.

Even the rocket sled looks more demonic. Osborn’s had a simple bat’s head, but the Hobgoblin has given his “goblin glider” a screaming face with demon horns. And while the Green Goblin adopted Halloween-style weapons, the Hobgoblin has actually gone further and taken the Halloween colors of orange and black.

Like Osborn’s costume, this suit is actually interwoven with circuitry that provides another weapon, namely the energy blasts that are fired from the gloves and are powered by battery units on the torso. So it provides a function, with the tunic providing an extra layer of protection for the main circuitry and batteries. The scale mail armor on the legs and arms protects the Hobgoblin from certain weapons while also lending scaley appearance, making him seem more monstrous.

Sometimes the suit would have the addition of a disc on the tunic. This disc activated an extra weapon that the Hobgoblin designed. From Osborn’s notes, Kingsley learned that Spider-Man is able to avoid attacks during battle due not only to his great agility but also thanks to a super-humanly intuitive “danger-sense” or “spider-sense.” To counter this, Kingsley would press the disc on his chest and the suit would force him to fire a series of rapid, random energy blasts. The speed and randomness of this attack made it far more difficult for Spider-Man to avoid getting hit. Clever play.

This is a pretty great costume and gives a very definite impression. Along with the goblin rocket sled he used, the basic design references that the Hobgoblin’s roots are with the Green Goblin. But it still has a flavor all his own. He’s not just Green Goblin Lite, he’s a fearsome monster all on his own.

THE MERCENARY

Jason Phillip Macendale, Jr. began his career as the large-helmeted costumed mercenary called Jack O’Lantern, debuting in Machine Man #19 in 1981. His helmet made it look like his head was a fiery pumpkin, which sounds creepier than it actually looked in action. No great fashion victory here.

But then he stole the Hobgoblin threads and took over the identity in Amazing Spider-Man #289, seven years after Kingsley’s costumed debut. And what worked for Kingsley definitely worked for Macendale, although our boy Jason decided to personalize it a little. He gave the costume a tattered look, as if indicating that he was a much more savage, primal Hobgoblin than his predecessor.

It’s not a bad touch, except that Macendale wasn’t actually more dangerous than Kingsley was. He was considerably less of a threat, less of a strategist, and he had no powers. So the tattered cloak became just that. And the other change made, altering the goblin glider to look purely mechanical rather than something demonic, just added to this idea that we were facing a lesser version of the villain we’d known before.

Eventually, Macendale returned to the traditional Hobgoblin look. But that was only after he made a deal with a demon and wound up, like so many have in that situation, getting far more, and far worse, than he’d ever imagined.

THE DEMON

Macendale had intended for this bargain with Hell to give him demonic powers. He didn’t expect to actually be transformed into a demon. But in Spectacular Spider-Man #147 (published in 1989), that’s exactly what happened. Suddenly, he wasn’t wearing a mask. That was his face and it was more gruesome than the Hobgoblin mask had ever been. Razor-sharp teeth, a forked tongue, large reptilian eyes. And his clawed hands now fired Hell-born energies from his body.

The Hobgoblin now really was the monster he pretended to be. What’s more, he’s apparently been driven insane by the transformation. Suddenly cast in the role of a demon, he saw it as his responsibility to punish and save sinners through twisted and violent means. The tattered clothing now absolutely worked for the Hobgoblin’s new mindset.

Later on, however, Marvel decided to revise what this transformation meant. During the storyline “The Name of the Rose”, it was revealed that Macendale hadn’t actually become a demon, he’d become possessed by one. In Web of Spider-Man #86 (published in 1992), this demon was removed and now able to physically exist on its own. It was obsessed with continuing its mission of cleansing the world of sinners (which basically meant killing everyone except children and those belonging to religious orders), claiming it belonged to a group of demons called the Righteous who wished to atone for their crimes. This demon didn’t have a name, but Spidey called it the “Demogoblin” and the name (ridiculous even by comic book standards) wound up sticking.

The Demogoblin quickly got a new wardrobe now wearing a black and red version of the Hobgoblin outfit with trousers and several tears. He also added a couple of fun demon-face buckles to his belt and cloak. While the rest of the outfit works pretty well and has a nice contrast with the yellow skin, the buckles are a but silly to me. Did the Demogoblin decide to go shopping first so he could accessorize before taking down sinners? Aren’t two demonic face decorations rather repetitive when, as a demon, you already possess a much more fearsome demonic face?

Embracing his full range of demonic powers again, the Demogoblin did away with the technological rocket sled and now created his own goblin glider out of hellfire. Strangely, he didn’t get rid of his bag of tricks, despite the fact that he now created most of his weaponry from hellfire in his hands. In any event, the Demogoblin died a couple of years later, sacrificing his life to save a child.

BETTER LIVING THROUGH TECHNOLOGY

Macendale was still determined to prove himself. With effort, he acquired the strength-enhancement similar to what made Osborn and Kingsley so formidable themselves. Later on, he decided this still wasn’t enough and got cybernetic enhancements implanted into his body. Years before, the Hobgoblin had become a force of demonic magic. Now we were at the other end of the spectrum.

This seemed to be just another symptom of a trend in comic books during the 1990s that any character could be enhanced with cyborg body parts and enormous guns or blades. The Hobgoblin no longer looks like a goblin or a demon or a sorcerer or a trickster. He looks like a mess. This outfit is too busy and too haphazard. The cybernetic eye over the mask is especially silly. He looks like a villain who robbed an electronics store before raiding a costume shop. Sorry, doesn’t work. With this kind of outfit, it’s no wonder Roderick Kingsley finally got fed up enough to just come out of retirement and kill the guy.

This wasn’t the only techno-revamp we saw. In the mini-series Secret War, an unknown criminal was given high-tech armor by the villainous Tinkerer and was heralded as the new Hobgoblin. He was, however, quickly defeated along with many other high-tech villains and has never been seen nor heard from again. And frankly, I don’t miss him. This is just the Hobgoblin’s classic suit with added stuff that doesn’t need to be there. Glow in the dark shoulder pads, knee pads and gloves? Why, so he doesn’t freak out air traffic control? And he has a raised hood AND a high collar? Really? You needed BOTH of those?

Moving on…

FUTURE ERAS

During a team-up between Spider-Man and Miguel O’Hara, the Spider-Man of the year 2099, the two heroes encountered a time traveling female Hobgoblin from the year 2211. This isn’t a bad design, but it speaks more towards the Green Goblin rather than the Hobgoblin, so its seems like she’s wearing the wrong outfit.

In the game SPIDER-MAN: Shattered Dimensions, we found out that a Hobgoblin also existed in the year 2099. This was definitely a whole new take on the character. This guy really looks more like a technological demon more than a hobgoblin. It fits in with the technological wonders that made up the atmosphere of the 2099 Marvel comics, but I still would’ve liked at least one or two elements left over from the old Hobgoblin look.

Love the wings though.

MODERN DAY

Recently, Kingsley returned to the life of a super-villain. He was ready to make a huge comeback, working as the Kingpin’s enforcer. Once again, he would be a terror in New York and serve as one of Spider-Man’s greatest enemies. But then, he came across Phil Urich, who had once attempted to use the Green Goblin identity to be a hero. Phil was likewise desperate for a new chance at being somebody with power and importance.

Phil decided he would be the one making the comeback, not Kingsley. And after he shocked readers by taking down the original Hobgoblin, Phil decided to adopt the villain’s identity in Amazing Spider-Man #649 (published in 2010). But unlike Macendale, he wasn’t going to be someone who could be mistaken for his predecessor. He was going to be his own kind of Hobgoblin, someone completely different from those who came before, the same way Kingsley had been so different from Norman Osborn years before.

Look at this guy. No one’s telling Phil that he’s just the Green Goblin with a cape. Instead of one bag strapped over his shoulder, he has two on the belt. The tunic, boots and gloves are now a totally different design. This draws the reader’s attention because it’s telling you that this really IS a new Hobgoblin, not just the same old tricks with a different secret identity. The sword is a great touch as it’s a weapon that’s never been used by any of the previous goblins AND brings a sense of the old world, when people believed in hobgoblins and faerie folk. The buckles, chest armor and new distribution of the chain mail all bring a medieval appeal to the outfit.

And rocket sleds? Screw that. Our boy here has wings. And what a great change. Even Demogoblin, as different as he was, couldn’t avoid comparisons to the Green Goblin because of his goblin glider. It didn’t matter that it was made from hellfire, the visual of the Green Goblin’s unorthodox transport is firmly cemented in many minds, especially now that the live-action films have brought him greater fame in the public eye.

Now the Hobgoblin truly stands on his own. And the little touches such as the medieval armor and the larger ears make him look more like a trickster. That didn’t work for Kingsley, but it works wonderfully for Phil Urich. He’s not only the Kingpin’s new enforcer, he causes chaos in order to take advantage of other people being pitted against each other. He actually ACTS like the hobgoblins of myth and time will tell what other tricks he has up his sleeves and in his bags.

And that’s it for now, kiddies. Hope you enjoyed this week’s piece. Until next time, this is Alan Kistler, Agent of S.T.Y.L.E., signing off!

27 Responses to “Agent of S.T.Y.L.E.: The Cloaks and Costumes of the Hobgoblin!”
  1. newway12 Says:

    The hobgoblin is one of the few spinoff villains that actually caught on.

    So when are you going to do Powergirl?

  2. Fluffy6079 Says:

    “So when are you going to do Powergirl?”….heh…..

    In all seriousness though, I’d kinda like to see one of these on all the different looks Ben Reilly sported over the years.

    Great write up!

  3. Buhe22 Says:

    Macendale, I believe, found Kraven’s journal, and in return, was given the elixir that gave Kraven his power which reacted with the anomalies in Macendale’s bloodstream, probably from his demonic possession, which made him more powerful then Kraven.

    It probably later wore off since Kraven had to retake the elixir to stay superhuman.

    I don’t think he ever gotten the goblin formula and his cybernetics probably enhanced his strength afterwards.

  4. Michael Says:

    I always thought the hobgoblin came first like in the show is it there a 3rd one call spidergoblin

  5. Tim Says:

    What happened to Ned Leeds? I thought he was the first Hobgoblin?

  6. Buhe22 Says:

    Ned Leeds was being controlled by Kingsley and then used to fake his death, the Hobgoblin one, because Kingsley, the real original, became bored with the life or something.

  7. ziyad Says:

    the last one looks cool.

  8. K-Box Says:

    Phil Urich as the Hobgoblin is terrible on so many levels.

  9. Alan Kistler Says:

    MICHAEL: Nope, the Hobgoblin came around almost 20 years after the first Green Goblin story and after there had been THREE Green Goblin villains. And there have been MANY other goblin characters, which I’m sure we’ll get to at some point.

    TIM: Roger Stern, who created the Hobgoblin, left the book before he was able to reveal the identity. The next couple of writers were told they had to reveal WHO the Hobgoblin was and concluded that it could be Ned Leeds, so they had him die and then revealed post-mortem that he had been the Hobgoblin all along. But for some readers, part of this didn’t make sense (for instance, as powerful as the Hobgoblin was and as superhumanly strong as he was, Ned Leeds was easily taken down by a handful of human hitmen AND they were able to break his arm). So years later, when Macendale was just getting more and more lame, Stern came back and pitched the idea that he could reveal who he wanted the Hobgoblin to be all along AND reveal that Ned Leeds had been another poor soul framed by him, just as Lefty Donovan and Flash Thompson had both been framed in the past. So it was a retcon but one that was kind of intended. :-P

  10. Jason E. Says:

    Amazing Spider-Man #238 was the comic that started me collecting, so you know The Hobgoblin has a special place in my heart. So his shoddy treatment at the hands of Dan Slott to make HIS Hobgoblin look bad sticks in my craw.

    I choose to believe that the Hobgoblin that Phil Urich killed was actually another dupe Kingsley hypnotized or tricked (like Lefty Donovan in ASM #244-245 and Ned Leeds) and is still sipping Mai Tai’s somewhere tropical, waiting for the right time to come back!

    But anyway…great article, as always! One of my few “must-reads” on Newsarama any more.

  11. Chase G. Says:

    You know, excluding the forgettable Secret Wars costume, the Hobgoblin is pretty unique in that I don’t think he’s had a single bad costume. I’m especially fond of the Demogoblin, for whatever reason.

  12. Hambone Says:

    I think you’re wrong about the new Urich Hobgoblin design, the additional orange shoulders and goofy bat wings make him look waaaaay too top heavy. Plus, his personality is REALLY annoying; give me the cool calculating Kingsley any day!

  13. Batfan86 Says:

    I don’t know a whole alot about Spider-Man comics, but I always that the Hobgoblin was much cooler and more dangerous than the Green Goblin in the 90s cartoon. I’d like to see him in a film one day.

  14. Alan Kistler Says:

    CHASE G: I’m fond of Demogoblin too, just not those buckles. But I do argue that the black tech costume is lame. Of course, feel free to disagree with me, it’s all opinion. :-)

  15. Chase G. Says:

    Haha, I’m not disagreeing with that. I didn’t think of the cyber Hobgoblin when I was typing that. Man, that was lame in concept and design.

  16. Imogen Says:

    Another great review, Alan. Some comments:

    1. The Kingsley Hobgoblin: A really fabulous piece of work by Romita jr. I would even argue that it is superior to the Ditko Green Goblin design. At the very least, it is creepier looking.

    2. Macendale Hobgoblin: Just kept on getting worse and worse over time.

    3. Demogoblin: Just never really worked.

    4. Ulrich Hobgoblin: A really interesting spin on the Romita jr Hobgoblin design.

    Looking ahead: Come on, Alan, when are we going to see your review on the costumes in the THOR film? I thought that it was a successful live action adaptation of the Comics designs.

  17. Ian Says:

    I’m surprised it took me this long to notice that Demogoblin sounds like hemoglobin. Maybe if I read more than two issues that featured him, it could have been different. Anyway, when I was watching the 90s cartoon as a kid, Green Goblin seemed really plain after that cloaked Hobgoblin.

  18. Alan Kistler Says:

    IAN: They really didn’t play the Green Goblin well in that cartoon. One of a few reasons why it didn’t gel with me as a kid.

  19. Ron B Says:

    Alan. I really enjoy these articles of yours. Fun stuff. Keep em coming.

  20. Buhe22 Says:

    I agree, Jason E, because Kingsley liked to play it safe and is perhaps watching Ulrich at a distance.

    It might have been his twin brother that he used to make it seem that he and Hobgoblin were two different people by being seen together. Despite losing the journals, he may still have the goblin formula in hand, since he had computers analyse it to fix the psychological side-effects, and used it on his brother to make him a convincing decoy in case Kingpin was watching him and perhaps planned to take him down.

  21. slappy Says:

    Minor correction: Amazing #238 was released in late 1982, not 1980. It was cover dated March 1983.

  22. Reid Says:

    Looks like Hobgoblin from Spider-Man the Animated series was left out. Yet more sh*tty “journalism” from Kistler.

  23. JillPantozzi Says:

    That first modern day picture Hobgoblin looks very Deathstroke-like.

  24. Alan Kistler Says:

    REID: This isn’t a journalism piece, that’s why it’s in the blog. It’s just meant for fun and discussion, as one might expect when the subject is “super-villain fashion.” As for your concern, the general practice of this column for over a year now has been to not talk about animated incarnations or alternate universe incarnations unless they warrant special attention. But thanks for making sure to read and post again. Increasing the number of views and the number of comments on any piece is always appreciated and pleases the higher ups.

    JILLPANTOZZI: I can definitely see that. Slade decides he feels a bit mischievous and sets his sword aflame. :-)

  25. CapCanuk Says:

    @ Reid: Don’t be a douche. I bet there is more involved in researching these things than you can appreciate. W

    @ Alan: Great articles! I really enjoy them.

    As for HOBGOBLIN, he is one of the great Spidey villains. JRJR’s design was PERFECT.

    I really, really don’t like the “new” Phil Urich as Hobgoblin or new design. The wings are too bulky (too me they would limit his maneuverability)and the flaming sword says 90′s to me as well (substitute claw for sword) and he is too comical looking. Or maybe it is just Ramos art? I could be biased as I am not a fan of his art.

    Anyway, those early Hobgoblin stories were some of my favourite. In my own personal continuity, like the other poster, the one TRUE Hobgoblin is just waiting in the shadows for the right time to strike…

  26. Lorri Lewis Says:

    Hey there, You’ve done a fantastic job. I’ll definitely digg it and personally suggest to my friends. I am confident they’ll be benefited from this site.

  27. draco Says:

    Quite frankly I don’t believe that Kingsley is truly dead as it is common knowledge that Kingsley uses decoys and dupes to stand in for him. Plus, it seems suspect that Phil would just decide to be the Hobgoblin as opposed to going back to being the Green Goblin-also how did Phil know about that job Kingsley had for the Kingpin and how did he know to go back to the Kingpin’s hideout? Plus, I find it strange that the Kingpin would just take Phil’s word that Kingsley is dead without seeing a body, especially when the Kingpin knows that Kingsley has faked his death before. Either Slott is a very bad writer or there is some mysterious plot afoot.

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