Well played, Christos Gage.
The Again With The Comics blog noticed that, not only did one of Speedball’s villains in Fear Itself: The Home Front #2 happen to be the Icemaster, the only character to successfully crossover from a first appearance in a Hostess Snack Cake ad to an in-continuity Marvel Universe existence, but that Gage even gave his origins a shout-out in the story itself:
Spectacular. I can only hope that the Serpent and every single one of the Worthy end up surrendering as long as they can eat as many artificially-flavored snackstuffs as they want.
(Related, because I really like the Again With The Comics blog: Other snack food villains that should appear in the “real” comics.)