If you’re wondering who to blame for the onslaughts of movie-related product from Marvel Comics that gave the world more than four Thor books a month last year, or multiple Captain America and oneshots in the same month a few weeks ago, former Marvel Comics editor-in-chief and current Marvel Entertainment CCO Joe Quesada has the answer for you in the latest episode of the Word Balloon podcast:
Yeah, you know, look: These are decisions that are made by our sales department, ultimately. They let us know exactly how much product that they need, and how much product they believe that retailers need in order to, you know, basically sell some books. And sometimes we do rely on the older published stuff, because there’s a lot of it out there, and sometimes we need new stuff. So, you know, this is an alchemy that I don’t partake in – You know, especially now, I don’t partake in – but basically, the sales guys, they know their stuff. So I don’t pretend to understand exactly how they do their magic, but they generally tend to be right in predicting what the audience wants.
Am I the only one who is (a) not surprised, but (b) disappointed at the news that the Sales Department are behind decisions about getting projects off the ground, instead of editorial? Also, what retailers were really asking for Thor, Thor: The Mighty Avenger, Astonishing Thor, Ultimate Comics: Thor, Thor: For Asgard and Thor: First Thunder all to be running at the same time?!?