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Thy Bell Shall Be Rung (Verily, Thy Movie Promotion Sucks)

May 3rd, 2011
Author Graeme McMillan

Well, the cat is well and truly out the bag now – apparently, Fear Itself‘s Worthy is just a bunch of bankers:

(Yes, I actually meant bankers. To those thinking I was using rhyming slang, shame on you.)

Never ones to miss a promotional opportunity, Marvel attempted to hype this week’s US release of Thor with a particularly unconvincing God of Thunder stand-in ringing the closing bell at the New York Stock Exchange yesterday, alongside Marvel executives and a clearly embarrassed Axel Alonso. Am I the only person thinking this is a weird backfire in terms of PR? I look at this Thor and wonder why they couldn’t get Chris Hemsworth:

That said, if Fear Itself really did turn out to be a story about a bunch of Disney execs and stock traders using godlike power irresponsibly, I would probably be more excited about the “real world” implications of the series.

2 Responses to “Thy Bell Shall Be Rung (Verily, Thy Movie Promotion Sucks)”
  1. googum Says:

    Oh, you’re not far off: if the end of Fear Itself doesn’t involve the heroes getting their own hammers, I’ll eat my hat.

  2. Joe S. Walker Says:

    Never mind Axel Alonso, that guy on the far left is plainly feeling as silly as he’d ever felt in his life.

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