Huh. Didn’t see this coming: Marvel’s movie summer has already started in Australia, with Thor opening Thursday… and coming in second behind the fifth movie in the Fast and Furious franchise. Odder still when you consider that Thor has the advantage of higher ticket prices – it’s in 3D, as opposed to Fast Five‘s 2D-only status – and a hometown hero, with lead Chris Helmsworth being Australian. And yet, on its first day of release, Thor made $1.5 million US against Fast Five‘s $2.02 million US (Fast Five wasn’t even in its own first day, having debuted the day before, when it made $2.4 million US.
Am I the only one surprised by this? Is Australia that different a market that Thor gets outdone by the fifth installment of The Fast and The Furious, and it’s not a big deal? At least in the US, the two are opening a week apart (Thor is two weeks away, Fast Five opens a week tomorrow) to avoid the chance of a similar showdown, but… Wasn’t Thor supposed to be one of the big summer movies this year? This must be making some people at Disney and Marvel a little bit nervous right now.