In today’s not-surprising-at-all news: this summer’s Captain America: The First Avenger will simply be titled “The First Avenger” in South Korea, Russia and the Ukraine, according to the LA Times.
A degree of this has been expected all along, given questions of name recognition and the character’s overt patriotic qualities in a time when America’s overseas reputation isn’t always stellar. Yet the Times article states that Marvel Studios experienced “pleasant surprise” when discovering through market research that Cap had enough awareness worldwide to justify releasing the movie with the full title in many international markets. Except, evidently, in those three countries.
The move has several precedents — 2007′s Live Free or Die Hard was released as Die Hard 4.0 internationally, due to foreign countries not being quite so familiar with New Hampshire’s state motto.
Marvel Studios head Kevin Feige did not provide comment to the Times, but his spokesperson didn’t deny the report. We’d try to reach out to Teon Savko, the Ukrainian co-star of Generation Hope, but he is apparently fictional.