“The Walking Dead” devoured another cable ratings record over the weekend. As reported by CNN’s Marquee Blog, the first airing of the season finale netted six million viewers and broke records in the advertiser-cherised 18-49 demographic. This is the third time in its six episodes that the series has accomplished that.
Marquee breaks it down thusly:
To put those numbers into perspective, October’s season finale of “Mad Men” had an audience of 2.44 million, according to TVbytheNumbers.com.
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Still, the network says that “The Walking Dead’s” average 18-49 viewership of 3.5 million for this season makes it the most watched drama series in basic cable history in the demographic.
Learned observers will note that the show’s consitency mirrors the growth of the comic. Bucking industry trends, “The Walking Dead” series is one of the few comics to launch in the ’00s that showed long-term stability and/or audience growth.
The only downside for fans would appear to be a nearly year-long wait for the second season, which is said to launch again in October (as the first season did). The first season is already available for DVD and Blu-ray pre-order, with a March release scheduled.