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BOOM! Takes an Unconventional Approach in Promoting THE TRAVELER

November 23rd, 2010
Author Albert Ching

The second of three titles from BOOM!’s Stan Lee line hits tomorrow, The Traveler by Mark Waid and Chad Hardin. And though you may have thought those Xtranormal videos with the two cartoon animals talking in Stephen Hawking voices peaked in early 2009, BOOM! Studios has shown there’s still some unusual marketing potential there in this video, lightly satirizing the current superhero comic book climate while pushing The Traveler. Hey, here it is!

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