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UPDATED: Did DC drop Vertigo comics from its app?

August 6th, 2010
Author Lan Pitts

Update: Hi there, your Site Editor Lucas Siegel here. This was actually a correction of a mistake. you see, the DC Comics App is a 12+ App. That means it can’t have anything rated as “Mature Content” available for in-App purchase. However, if you purchase a Vertigo book on the Comics by ComiXology App or on the website, Comics.ComiXology.Com, it will sync into your DC App via your account. No mystery, no conspiracy, just the way the apps were designed so that they could offer/market the DC App as an “All-Ages” application, and still have the mature imprint comics available digitally.

Hope that clears up any confusion.

Original Story: Hrm, it’s quite the vanishing act that even Harry Kellar would be mystified by.

Over at the comics for ipad blog , came an interesting observation that was brought to my attention about DC’s app, and the Vertigo comics are gone. “Nope, no Fables or The Unwritten or DMZ anywhere.” Though, the most recent digital releases of those titles are still available on the comiXology app, as well as the PSP.

So the question is , did DC pull the Vertigo books because of the mature content? I mean, yeah, Unwritten isn’t exactly kid-friendly. So did they feel it would get more exposure and would sell better exclusively on comiXology as well as to the PSP crowd? Is there workings of a deal in motion for them to be distributed elsewhere? Is it a temporary move? Will Vertigo have their own app?

The last scenario is the most unlikely, but it’s a shot.

6 Responses to “UPDATED: Did DC drop Vertigo comics from its app?”
  1. J Adam Hart Says:

    I’d look to Apple and their App Store guidelines for a possible reason.

    They have a fairly strict approval process, always looking to “protect the consumer,” even to the point of banning eBook Apps that could be used to read the Kama Sutra (Eucalyptus or any App that indexes the Gutenberg public domain archive).

    Some Vertigo books are definitely outside of Apple’s guidelines, so I wouldn’t be surprised if DC was asked to remove them. Smaller companies have had their comics apps banned outright for containing Vertigo-style content, but DC is a big enough player that they probably negotiated a deal. I wouldn’t be surprised to see a Vertigo App appear later as a compromise (so Apple can promote the DC App to push iPad sales without appearing to support the riskier Vertigo material).

    Just a theory.

    I don’t know about you guys, but I’ve been fed up with Apple’s content policies for some time. Luckily, there appear to be some good Android-based tablet computers around the corner for those of us who don’t want to help protect their corporate image.

  2. Hooper Triplett Says:

    Although this partially answers my question – does the Comixology app offer everything the DC app offers?

  3. Cap Op Says:

    Obviously Diane Nelson doesn’t like mature comic titles and more a fan of homely Harry Potter stories.

  4. K Stevens Says:

    “Obviously Diane Nelson doesn’t like mature comic titles and more a fan of homely Harry Potter stories.”

    Screw Potter! Give me Tim Hunter!

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