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Hastings Moving Into Comics

June 21st, 2010
Author Lan Pitts

By George Marston, with a hat tip to Cully Hamner

Bleeding Cool is reporting that national media chain Hastings is moving into the direct comics market.  According to Rich Johnston’s interview with James Parker, who is identified as a “central person” behind the decision, Hastings made the decision in a bid to expand their profit margin after the decline of in store music sales.  Having tested their business model in two markets before expanding, it seems that the retail chain is aiming to bring an authentic comic shop experience to areas that do not have local stores.  They plan to carry a large selection of titles, both independent and mainstream, along with Manga, RPG books, and a large selection of back issues.

So here’s the rub; comic fans are known the world over as a superstitious and cowardly lot, prone to congregate in dank, cardboard filled basements with the implied edict of “No Girls Allowed.  Ever.”  Ok, so maybe that’s not entirely accurate, but I can’t be the only one who doesn’t work on Wednesdays specifically so I can spend a few hours jawing with the boys (and at least one girl!  Sometimes!) at my local shop, Bizarro Wuxtry, every week.  Can a so-called “big box” store compete with the camaraderie inherent in the comic shop experience?  Does that even matter anymore?  Further, how will this new major player effect the market overall?  If things pan out, it’s likely that they’ll be purchasing thousands of comics per store, per month.  If they can continually move those books, it’ll absolutely boost overall sales for at least Marvel and DC.

At the very least, maybe there’s a whole new job field for slightly less-surly-than-average comic fans at Hastings.

39 Responses to “Hastings Moving Into Comics”
  1. artiepants Says:

    that’s honestly the most exciting thing i’ve heard to happen to comics in years. But will the casual store browser balk @ $4 comics???

  2. Daniel Says:

    If Hastings can break down the stereotypes that the author implies Bizarro Wuxtry seems to embrace than good on ‘em. I work at a shop whose “mission statement”, as it were, is to expand readership to everyone (our all ages section is probably bigger than 20 average stores’ kids sections combined). A diverse customer base makes for a far more interesting store than an Android’s Dungeon atmosphere, trust me.

  3. Maddy Says:

    HMV is carrying comic TPBs now as well.

  4. Bytowner Says:

    In Canada, certainly. I’m not sure about HMV’s UK arm, yet.

  5. George M. Says:

    Haha, I wasn’t implying that they embrace those stereotypes, my intention was that, despite the fact that we’re not all sun-starved cheetoh-hogs, many of us still value our time in our local stores, spent among friends and those knowledgeable in the books we’re reading.

  6. biff Says:

    good alternative for those whose LCS is full of insufferable geeks

  7. Yipe Striper Says:

    i used to work at hastings in Jonesboro, AR…
    I tried to get them to expand for years.

    no soap.
    now they’re gonna do it?
    what a great idea.

  8. Yipe Striper Says:

    @biff… dude…

    you forgot to mention the “smelly” insufferable geeks.

    but then again, anything worth having is worth suffering for a little.

  9. Tre Says:

    I couldn’t get over the line “not work Wednesdays to spend a few hours in the store” bit.

    Please let me know when you’ve arrived in reality!

  10. Jeff C Says:

    “…but I can’t be the only one who doesn’t work on Wednesdays specifically so I can spend a few hours jawing with the boys…”

    Maybe not the ONLY one on this entire planet, but you have to be one of a VERY specific few. I can’t imagine doing that.

  11. srslywtf Says:

    if you do not like a place that is selling comics, do not buy them from that store… its not rocket science. there is no need to QQ about it.

  12. Devlin Thompson Says:

    I think what George was saying is that he values the interaction with engaged, knowledgeable clerks with a specific interest in the medium, which isn’t necessarily what big box stores select for. Which isn’t to say that those folks never work for the big boys… and if this actually flies, Hastings will probably wind up absorbing a fair number of employees from the stores they run out of business, like the episode of King Of The The Hill when Hank Hill had to work at Mega-Lo-Mart. More likely, though, you’ll be faced with salesclerks with no interest or personal investment in the medium (though they’re less likely to blow up the store like Hank’s manager did, at least). It’s possible that they’ll recognize this and try to recruit knowledgeable staff, in the way that Radio Shack used to generally hire actual A/V geeks and ham radio guys. More likely, though, it won’t even occur to them, and specific requests will be met with the same kind of blank stares you encounter when asking questions at “The Shack” nowadays.

  13. Bryan H Says:

    There are those of us who would prefer not having to be bothered while we buy our comics. Generally I don’t like talking to the clerks and people like that in my comic store, I find any information I need on the net anyways.

  14. Fred Says:

    I’ve switched my regular comic buying to DCBS because I can buy more with my money there. Until any store can match that I’ll be buying there. I do make it to my LCS occasionally (once a month instead of four times a month) to catch anything that wasn’t on my pull list at DCBS. It’s cool to see something like this, but from a business standpoint it will only take a couple of months for them to take it away if it doesn’t pan out. What will they do with all those unsold books? Maybe they have a special deal with Diamond for unsold books?

  15. Kent Says:

    This will be so much better than going to an actual shop just because of the hours. Hastings operates like a a normal business, where they’re open before noon and past 6 p.m., unlike the majority of shops I’ve frequented. Comic shops have the worst hours possible, and are, generally, an unlikable sort who are among the least friendly people I’ve ever encountered. You’ll get an exception here and there, but I can’t think of any business that could thrive with a model similar to comic shops.

  16. Chad Says:

    I’ve always enjoyed the LCS experience. It works for me that if a title comes in that the guy at my shop thinks I might like, he’ll likely put it in my folder “just in case”, and if I don’t want it, it goes back on the rack, no harm, no foul. I’ve found some really cool titles and specials in this way, something that I don’t anticipate a box store being able to offer. Of course, I’ve been at “my” shop for basically 16 years now, so that may have something to do with it.

  17. scrbbler1974 Says:

    Our Hastings started doing this the week of Free Comic Book Day. My nearest comic book shop prior to that was 30 miles away. So for me this has been great.

  18. Tony Says:

    For a long time, Hastings was my primary source of comics. They’ve always had a large selection. This is nothing but good news for me. :-)

  19. Ralph Contreras Says:

    I think this very positive news. In a world that saying digital is the new king of comic media we get a national store going up to bat and seeing the value of physical comics.

    I think it’ll help bring in new readers in our market that see readership shrinking. My whole generation first bought our first comics at gas stations of the comic rack. Before we new that comic shops existed. I think this move will help bring a new generation to comics.

    But will Hasting be able to cater to their customers like the LCS does. Subscription service, debates of who would win in a fight “Superman vs. Hulk”, Seeing fellow comic book nerds. The feeling of a community?

    I think any thing that helps further comics in the marketplace is a good thing.

  20. George M. Says:

    @Devlin: That’s exactly what I was saying.

    As far as not working on Wednesdays, well, clearly the internet isn’t the realm of hyperbole.

    My main query was, and still is, while this may help the overall market, how will Hastings compete(or will they even try)with the personal touch of stores that cater specifically to the niche market?

  21. Austin Shinn Says:

    Excellent news from a chain that’s always gone out of its way to provide a solid selection before this.

  22. Lou Pereira Says:

    No Hastings near me but it sounds great. I recently left one comic store for another due to the reasons already stated by many here about attitude and service. Found a really nice place to shop at and even though I do not take Wednesdays off to spend a few extra hours at the store I do hang out for at least an hour to talk to the owner and employees there.

  23. abstrakt Says:

    @George M- They might believe their is a much more healthy comic book model than simply catering to a market that is continuing to shrink. It’s nice having a personal touch of a small comic shop but at the same time it is exactly what has been hurting us since the crash

  24. Jimalsi Says:

    Where does Hastings operate? I don’t believe I’ve ever heard of them. I live in Northwest Indiana, just outside Chicago.

    And I hear you, those of you complaining about shop hours. In addition to the comic shops, our local stores in town mostly close by 7:00 pm or earlier. i don’t even get home from work until 6:30! There’s always a push to shop locally, but the stores make it pretty darned tough to do so.

  25. dutch frederick Says:

    Since I went to DCBS I have not stepped foot in a retail store for comics in years. I don’t know how any store can compete with 50-60% off cover price and sometimes 75%. Plus, no sales tax. But the comic shop continues to endure. Must be the ability to “jaw with the boys”

  26. Riotous Rikk Odinson Says:

    Let’s see, there’s a Hastings about a 3 minute walk from me and the closest LCS is 150 miles away.

    Win, for the Riotous One!

  27. Eric Says:

    It seems this has turned into LCS vs Box Store.

    Don’t care for either.

    I, like a few people posting, have bought my books from DCBS for years. Since 2004, in fact.

    Of all the LCS I’ve been in? They have always been full of insufferable know-it-alls who can’t keep an opinion to themselves and USUALLY have no idea what they are talking about anyways.

    MOST are run by people who don’t even read comics anymore. How can they POSSIBLY help me?

    ‘I don’t care if you think :artist x: is lousy/a hack. I like him, now sell me the book so I can leave and never come back.’

    This faux example has happened to me a few times. Dude, I’m giving you money… don’t insult my tastes.

    If the Box Stores ever had discounts, I’d shop there in a second. I’d love to be able to buy comics at night or on a Sunday!!

    DCBS FOREVER!!

  28. GothamResident Says:

    I’m not sure where everyone shops that they have run into these types of people at their LCS.

    I’ve shopped in several different stores in different states (PA, KY, NJ) based on where I lived and I haven’t come across the type of stores you discuss. Almost every I have been the staff are friendly. I haven’t felt any more bothered than you might at a box store when the circulate asking if you need help.

    I too haven’t heard of Hastings however. But that’s gotta be good news as you can hopefully get more readers w/ more exposure. And hopefully the price point will drop. But probably not.

  29. Corther Says:

    the Hastings here in the Tricities (Wa) has had comics for at least the almost 2 years i’ve been here. when my comic shop (which is right across the street) runs out of something, or forgets to put it in my box and i can’t find it, i’ll scope out Hastings. except, the set up is not nearly as nice as in the pic. they’re all stuffed in these little racks and they put price tag stickers directly on the covers. so yeah i only do my shopping there when my lcs is out.

  30. Craig Says:

    The only concern I would have would be the damages. Other “box” stores like Barnes & Noble and Borders carry a limited selection of comics books and they are typically beaten all to hell by the casual shopper who doesn’t care if a comic book is bent in half at the spine, folded corners. It’s not a set-up for more than the most extreme of casual comic shoppers (i.e. parents buying their kids the latest copy of the Simpsons or what have you) and would probably make the average comic fan weep at the condition of the comics. And the average comic fan, not the casual shopper, is going to be the guy that makes that move profitable by week in/week out shopping up to buy books.

    So all that is to say…I fear for the books on their shelves. At least they have shelves and not those abominable spinner racks.

  31. Eric Says:

    To address Craigs’s statements…

    People have NO respect anymore for anyone’s property except their own.

    When I was a kid, ALL my comics were bought at a pharmacy, 7-11, or magazine shop.

    ALL from spinner racks. SOME of the stores had comics on the shelves, but most were on those spinner racks.

    ALWAYS was able to find the books in good shape. STILL have them, too.

    Sure you occasionally had a beat up one or two, but the stores would, for the most part, take them off the rack/shelf to get returned.

    As for Corther? Dude… I’ve had comic stores forget to pull my books plenty. OR worse yet, sell them to people who worked in the store when THEY forgot to order something.

  32. tony macaroni Says:

    I’ve always wondered why Marvel never considered opening up stores like the Warner and Disney store.
    Of course now that they’re Owned by Disney I guess its a moot point.

  33. Phil B Says:

    Oh no! Quick, let’s stop more people reading comics! We must! Seriously, this can only be a good thing. More interest, more readers, better sales, digital comics can be what it is, an alternative, not something to threaten nervous twitchy retailers, it can open the books up to the mainstream so comics are not just available in specialist bookstores that are mostly (I said mostly not all!) difficult to navigate and hard on newcomers. Put comics in cinemas, so when someone comes out of the new Green Hornet film they can pick up a trade, or they get a flyer directing them to their nearest LCS, or Hastings or HMV or whatever where they can buy comics. And as Tony said, with so many Disney shops, why no Marvel comics, or for that matter, Marvel merchandise? The distribution is already there, so is the shop front. WB stores used to have DC stuff in them in the UK, before they all vanished. Do a test like Hastings did, try a few stores and see if it works.

  34. cray_ws Says:

    Glad to see this happening. I just think it’s ten years too late. I hope I’m wrong in that.

    Specialty stores are suppose to provide a service you can’t get with big chain stores. Well I think out all the specialty businesses. Comic book shops have the worst service ratings ever, it’s a wonder how they have survived.

    I hope Hastings can eradicate the negative stereotypesd that LCS have. If they can get past the negativity, it’s going revolutionize the market and other chains are going to compete.

  35. Jed Says:

    @Yipe Striper
    Yep, same here. our Hastings has carried comics for a long time but they were always sorely neglected. they would get shipped in and just sit in the back room for months because no onw bothered to scan them in or stock them. there were books on the shelf that were over a year old. this all changed when i worked there and took it upon myself to fix it, and as soon as i left it all went back to hell. however, an actual initiative backed by the corporate office has exciting potential. my concern is having people in the store who know something about comics who can answer questions, etc. i had to show our books manager what to order, what Previews even was, so on, and upon being asked a question about the comics/graphic novels by a customer i have heard him grumble about how je shouldn’t have to deal with it because HE wears pleated pants and reads REAL liturature. eh, but f**k him. I’m very excited about the potential here.

  36. Kenton Says:

    It’s annoying how this article does nothing to tell any of us in the 30 states without a Hastings what it is that they do/are. A similar article on CBR appropriately notified readers that “Hastings operates stores in medium-sized markets in 20 states, selling new and used books, electronics, DVDs, video games — and, now, monthly comics.”

    You can’t get much sloppier with your journalism that to assume knowledge on the reader’s part. “Oh, we have Hastings here, so they must be everywhere, and everyone’s heard of them.” Pffft.

  37. Dan T Says:

    This is great news that can only grow the business we love. My shop specializes in customer service and is very clean and profesional. Some of us retailers do take our craft serious.

  38. Amanda Says:

    Our Hastings in Texas has had comics for at least 2 years. Interestingly they participated in Free Comic Book Day and our 2 local shops did not. They only had the gold titles, but it was our only access to the books at all. And every Hastings I have ever been in has had manga and graphic novels.

    However, most of the comics in the store were in terrible metal racks and were not well organized or cared for. I have been to only one Hastings that had its comics up with the magazines, and clearly a comic fan worked there and was in charge of displaying them because they were very nice.

    But there is no one to talk to about the books (most of the time) or to suggest titles, and they don’t have anything like a pull list. They aren’t going to offer an “authentic” comic shop experience without changing a lot of things about how they currently handle comics and having the staff to back them up. But I think this could be a good gateway for people who don’t have or like comic book stores (let’s face it, there are great ones, but some comic shops are kinda creepy) to get into comics. I don’t see a lot of regulars at comic shops switching over, but anything that can put comics in the hands of more people is good news.

    However I do hope the back issues they mention are more than the crappy pre-packaged packs of 3 old comics for 3.99 that no one wants and is even going to look at. Those things were a joke.

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