For those who dug Hal Jordan and Diana Prince’s animated adventures… Bruce Timm has some bad news for you.
In an interview with Think McFly Think at the Calgary Comic & Entertainment Expo, Timm said that slow sales are grounding any sequels to the Wonder Woman and Green Lantern animated features to a halt.
“We had originally planned to do sequels for Wonder Woman and Green Lantern, but Wonder Woman’s sales started out extremely slow and then over time were eventually able to catch up to probably Justice League Frontier,” Timm said. “The execs decided because it wasn’t able to sell quickly right away, where as Justice League was, that there wouldn’t be any more female super hero films right now. We were developing and hoping to get started on a Batgirl film based on Year One, but because of Wonder Woman’s slow sales start, that won’t be happening now.”
Timm was a bit more hopeful when it came to Hal Jordan, considering the Ryan Reynolds film is due out soon. “With Green Lantern, it didn’t perform nearly as well as what they had hoped it would. In the long run it eventually made its money back, but the sales weren’t there right away during its release. Hopefully with the release of the Live Action film next year, that will open up the doors for more Green Lantern relate material.”
What’s interesting to me about this statement is the Wonder Woman quote — namely, that it reflects on female superheroes more than it does the individual character. I’m curious, what are the financial standards for these films, in the first place? Because they’re straight-to-DVD, it’s clear they won’t be getting the same sorts of marketing attention or even cash flow opportunities that a traditional film would. (In the age of Redbox, you can rent these things for a dollar a pop. How many copies would that sell?) And specifically in the case of Wonder Woman, is it because of her status as “the first” that’s keeping other female superheroes at bay? What say you, ‘Rama readers?