In a week that saw Supergirl as fantastic as it’s ever been (apologies to the Peter David enthusiasts out there), a curious piece was found by way of The Hollywood Reporter this week.
According to the press release…
[Warner Bros. Consumer Products] has partnered with five-time Olympic medalist Nastia Liukin to create Supergirl by Nastia, the first-ever lifestyle merchandise line of its kind for girls available at a major retailer. Supergirl by Nastia will feature trend-right, affordable apparel that encourages a message of empowerment, creativity, strength, intelligence and independence – the symbolic attributes of the iconic Supergirl S-Shield. The collection, created for today’s 8-12-year-old girls, will be available exclusively at JCPenney – in stores and on jcp.com – beginning July 20, just in time for the back-to-school season.
“The Supergirl S-Shield is embraced the world over as a symbol of girl power,” said Brad Globe, president, Warner Bros. Consumer Products. “From ‘fashionistas’ to ‘actionistas,’ a Supergirl is today’s girl and we are proud to be partnering with Nastia Liukin and JCPenney to bring the Supergirl by Nastia line, and its message of empowerment, to life at retail for all girls and their parents.
Prior to reading this, I was not aware that WB had been using Supergirl as a brand in this manner anywhere (or the “Supergirl Jam” mentioned further in the press release). Far be it for me to play fashionista, especially for young girls’ clothing, but while I like that there are some tasteful designs here (and we really only get a sampling), it seems more like the El family crest is merely getting incorporated into some graphic designs and not so much Kara Zor-El herself. Just another symbol like the peace sign. Maybe there are some items with Supergirl’s likeness on them in development, I can’t tell. But, hey, whatever works! Not a parent myself, and lord knows it’s been a kajillion years since I stepped inside a JCPenney.
March 23rd, 2010 at 11:38 am
man, chicks look so hot in superhero costumes. if i was a so so looking chick i’d wear nothing but superhero costumes. to increase my hotness.
March 23rd, 2010 at 1:16 pm
Love that chicken.
March 23rd, 2010 at 3:16 pm
LOL… Too bad you can’t buy these clothes at Popeye’s! There’s one about 10 minutes drive from my house, but I’m not even sure where there’s a JCPenney around anymore.
Seems like a great time for A&W to give themselves a jump start too… Anyone remember all the blatant product placement for A&W throughout the Supergirl movie? I only saw it once (which was enough), and I remember almost nothing from it except how A&W kept showing up throughout the film.
Mmmm… Root beer and hot superchicks…
March 24th, 2010 at 11:25 am
This Peter David Supergirl fan accepts your apology in the form of that picture. Yowza!
March 25th, 2010 at 8:13 pm
“This Peter David Supergirl fan accepts your apology in the form of that picture. Yowza!”
Dude! WTH? They’re just kids!
Oh, you meant the FIRST picture?
March 28th, 2010 at 11:20 am
This article is kinda funny and ironic, being as WB Consumer Products has been hawking a Supergirl ‘lifestyle’ line for young girls for several years now. And JC Penny has been test-marketing this merchandise for well over a year now.
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Danil
http://www.mikkalpoke.org
June 4th, 2012 at 5:31 am
This article is kinda funny and ironic, being as WB Consumer Products has been hawking a Supergirl ‘lifestyle’ line for young girls for several years now. And JC Penny has been test-marketing this merchandise for well over a year now.
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