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Will the new WHO’S WHO know what’s what?

February 15th, 2010
Author Kyle DuVall

 

Most comic fans can remember that first, cherished comic story that got them hooked on the medium, that one 4-color masterpiece pulled off a bookstore shelf or a spinner rack that exploded in their brain like a gamma bomb, irradiating them forever with a love of comics. My personal indoctrination into comics, however, was a bit different. I wasn’t hooked by a story in an ongoing title, but by an introduction to a little publication called The Official Handbook of the Marvel Universe: Deluxe Edition. After absently shuffling through a friends copy of OHOTMUDE #1 during a bored moment in 6th grade science class, nothing was ever the same.

Unfortunately, an experimental exposure to DC’s counterpart encyclopedia Who’s Who did not have such an effect. In fact, I can say with a great degree of certainty that it was the relative lameness of Who’s Who that played a big part in my total lack of interest in DC comics during those formative years. Even now, decades later as I’ve embraced “brand ecch” and become hooked on DC titles like Secret Six, and Detective Comics, the shortcomings of Who’s Who still needle me. When a writer pulls some obscure DC character out of the continuity bag, I always reach for my dollar-bin acquired Who’s Whos, for a little perspective and they invariably let me down. With December’s announcement of a new Who’s Who in the works at DC, this DC-impaired fan of encyclopedic comic projects would like to put forth some suggestions on how to make this new Who’s Who the type of guide to the DC universe I always wished I had had:

A Guide Lives and Dies on its B-Listers: Guides like Marvel Universe and Who’s Who can never be truly definitive, so there is always a process of elimination that has to occur when deciding what characters will be included. Criteria like number of appearances, overall importance and similarity to to other characters are important, but these standards should never be so stringent that they prevent the inclusion of a really interesting character or a quirky oddball from days past.

It’s the villains and the supporting players who really communicate the flavor of a comic book world. When you get right down to it, unless you want to get into the nitty grity details of every adventure they’ve ever been on, The biographies of the icons tend to be be pretty staid. That’s why, in the Marvel Handbooks, a character like the Molecule Man could have a longer entry than Captain America. The stars have to stick to a status quo, but the side players can have all sorts of convoluted back stories. After all, one of the most extensive entries in OHOTMUDE was the one for Rick Jones. Who’s Who, on the other hand, was likely to shove interesting supporting characters or even major villains into abbreviated paragraphs in group entries. Sure, its important to get all the major players in a directory like Who’s Who, but it’s just as important to showcase the diverstiy of a comic book universe, especially in today’s environment of nostalgia and self-conscious irony.

 

Focus on Superheroes and Villains First: Making way for obscure characters is one thing, cramming in every character in a publisher’s history is another. While The Marvel Handbooks only included post Fanatstic Four #1 characters from the official Marvel suprhero universe, the original Who’s Who attempted to integrate every character from every genre DC comics dabbled in. This extreme sense of inclusiveness was admirable but misguided. Sure, superheroes dominated Who’s Who, but there was also a seemingly endless cavalcade of corny 1950‘s detectives, Buck Rogers rip-offs, boys’ adventure characters, and forgettable war comic creations. No character from DC’s past was too outmoded or embarrassing to be included in Who’s Who. In a way, it showed admirable integrity, but It was incredibly annoying to see the entry for a character like The Green Arrow truncated to a single page in order to make room for a 2 page entry for “Gemworld”. No offense to the rabid fans of Hop Harrigan or Roy Raymond, TV detective, but the new Who’s Who needs to ditch these relics and only include sci-fi/adventure characters who are not only distinctive, but who have also been firmly established as important elements of mainstream DC continuity. DC got a clue and ditched these fossils from their Who’s Who “update” in 1987, hopefully they’ll stick to that strategy for the new edition as well.

Be Specific: One of the biggest flubs of the previous DC Who’s Who was its lack of detailed, specific information on power levels and equipment. In DC editor Paul Levitz’s “DC Nation” announcement regarding the new Who’s Who, Levitz mentions how DC staffers still refer to the original Who’s Who as a resource. I found this comment rather odd, since Who’s Who told the reader so little about each character. Sure if you needed to know Hector Hammond’s eye color in a pinch, you could find it in Who’s Who, but if you wanted to know exactly how fast Aquaman could swim, or whether Wonder Woman was strong enough to lift a jumbo jet or merely a city bus, you were out of luck.

Marvel Universe, Deluxe edition, on the other hand was geekily specific. In its pages was enough definitive information to settle a thousand schoolyard arguments. Most entries in the Handbook boasted meticulously researched strength levels, skill set descriptions, and weapon specifications based on the content of the comics stories themselves. In OHOTMUDE You could find cutaway schematics of the Ringmasters Hypno-hat, stats for exactly how fast Quicksilver could run, and information on how much everyone could lift (press) under optimal conditions.

DC’s rationale for Who’s Who‘s vagaries was that knowing things like how much Captain Marvel could lift (press) took some of the fun and suspense out of the comics, but for many fans, not providing this information in Who’s Who kind of defeated the purpose of the whole exercise and also smacked of laziness. This time around in Who’s Who, let’s see some real info regarding things like the tensile strngth of Hal Jordan’s power ring constructs and maybe a sweet technical drawing of Ollie Queen’s boxing glove arrow, complete with estimated impact ratings in pounds per square inch.

 

Be Flexible With the length and content of the entries: Digging into those old Marvel handbooks, with their extensive stats and quirky character bios, the reader felt like they were peering behind the curtain of the Marvel Universe. OHOTMUDE’s entries varied in length and their contents were tailored to each characters strong points. Descriptions of equipment might take up pages for one character, a paragraph or two for others. A high-profile character like Spider-Man, for example, had a relatively small amount of biographical information in his entry but his exotic powers provided inspiration for pages of wonderfully geeeky pseudoscience. Other characters were used as springboards to divulge information about some broader aspect of the Marvel Universe. Dr. Strange’s entry, for example, was as much about the general nature of magic in the Marvel U as it was about the Sorceror Supreme himself.

Who’s Who entries, on the other hand, seemed restrictively formulaic, like the writers were too afraid to give any one character or entry too much space no matter how interesting they were. Major characters or supporting players with complicated, quirky histories got crammed into a single page, sometimes just half a page. As a result, new readers couldn’t really get a feel for the characters, and long-time fans weren’t getting any knowledge or perspective they didn’t already have. Who’s Who was the worst of both worlds. Afer all, when editorial restrictions relegate A rich, unique element of DC history like Apokolips to a single page entry with less than a quarter of a page of text why bother putting it in at all?

 

Supplement the character illustrations with archival panels from actual comics: Guides like Who’s Who should give the reader a feel for the current “look” of a comic book world, but they also need to put the character in context. Nothing is more fluid in comic books than art styles, so with longstanding characters it’s crucial to provide multiple artistic perspctives on characters. Its also important to give the reader an in-context look at the characters in action, preferably through an excerpt from an actual comic. A static glamour shot alone is just not enough to put a character over.

The art in the first Who’s Who consisted of original portrait illustrations of each character surrounded by a collage of uncolored images. The collage usually included a drawing of the character in action or a depiction of their origin. Sometimes these collage images were inspired by actual comic panels, but actual excerpted art from the comics was always absent. For readers being exposed to characters for the first time through Who’s Who, those simple portraits and their minute half-tone action shots just weren’t enough to really sell a character, especially when compared to the library of archival art Marvel drew upon to pimp their characters in the Marvel Universe entries. Dr. Doom’s entry, for example, not only featured a nice, contemporary portrait of the doctor by John Byrne, but also a few jaw-droppingly iconic panel excerpts by Jack Kirby, and a dynamic action shot from one of Byrne’s own FF issues. In OHOTMUDE, choice panels from a masterfully drawn comic could even make a doofus like The Stilt Man seem formidable. Who’s Who’s stingy format reduced even the most flamboyantly visual denizens of DC to one relatively static viewpoint. After all, can a DC newbie really wrap their brain around what makes the Green Lantern a great character without seeing lots of splashy panels of Hal Jordan in action throwing out viridian boxing gloves, bulldozers and other wild power-ring constructs?

The character portrait for each entry should be rendered in a modern, consistent style: Who’s Who’s criteria for selecting who illustrated each entry was an admirable, but ultimately problematic and counter-productive strategy. Whenever possible the most iconic artists who had worked on a particular character were drafted to illustrate their entry. Jack Kirby provided the original illustrations of all of his Fourth World characters, Curt Swan contributed quite a few portraits of Superman characters, and so forth. In other instances though, a contemporary artist on a related title would draw a character. This, unfortunately, made Who’s Who a mishmash of styles from the cutting edge to the obsolete. A comic aficianado could appreciate that The Flash was depicted by Carmine Infantino and Murphy Anderson in a decidedly Silver-Age style, but to a neophyte reader, coming to comics new in 1986 the iconic look seemed corny, especially when DC had contemporary faves like George Perez, John Byrne and Bill Sienkiewicz pencilling some of the other entries. The nostalgic bent of some of the art also meant that character portraits often did not reflect the contemporary look of the characters, a pretty big oversight considering part of the purpose of a project like Who’s Who was to lure readers into trying out new titles.

At the risk of sounding like a Marvel snob, it’s this fan’s opinion that DC really needs to take their cue from those classic Marvel Universe: Deluxe Edition handbooks when compiling this New Who’s Who. Reading Marvel Universe: Deluxe Edition was like simultaneously thumbing through a Dungeons and dragons monster Manual while a really good storyteller spun tall tales of all the bizarre creatures inside. It was the perfect gateway drug for a comic neophyte, a wild, exhilarating crash course in an exciting world and its mythology.

Reading Who’s Who, on the other hand, was more like reading a catalog. The abbreviated entries and minimal artistic perspectives reduced a colorful pantheon of heroes to little more than a list of products. The damage done to this young comic freaks sensibilities had repercussions that lasted years.

No matter what, this particular fan will be first in line to grab issue #1 of the new Who’s Who, hoping for a detailed definitive guide that will open up DC comics today the way Marvel Universe opened up Marvel comics for me so many years ago. Do it right, and my weekly pull list might swell with a few more DC titles.

 
29 Responses to “Will the new WHO’S WHO know what’s what?”
  1. Bytowner Says:

    Nostalgia still counts for a lot here, as much as bringing the new kids up to speed does. I wouldn’t expect to see a lot of change in the approach DC’s taken, even allowing for lessons learned – or not – from the Secret Files volumes of the last decade.

  2. Will Says:

    I completely agree with this post. I have an entire set of the original OHBOTMU in TPB from the late ’80s as well as the deluxe edition of it with the binders and pull out pages.

    I’ve never felt the need to have the whole set of Who’s Who because it’s so lame compared to the Handbook.

  3. Glenn Simpson Says:

    So when you define exactly how strong a character is, what happens when some writer has them lift something much heavier? Because you know that writer couldn’t care less what Who’s Who has to say on the subject.

    In that situation, you truly do end up with the guide being useless. If, instead, you just say they are “very strong”, then the guide is not wrong, regardless of what future writers do.

  4. Kevin Huxford Says:

    Not making it read more like a technical manual (like the Marvel Handbook) was what made me prefer Who’s Who. I get the idea of tweaking some things, but it seems that you essentially want it to abandon everything it was in its previous incarnations and become the Marvel version. If they were going to make that kind of wholesale change, you’d hope they’d at least come up with a different name for the project, since it would bear little resemblance to the original.

  5. Will Says:

    Also the issue numbers for major events of a character. 1st appearance, death, resurrection, addition or loss of power(s), switching from good to bad etc.

  6. Mechagamera Says:

    I second this article’s point. The Marvel Handbook made a fan out of me. In fact, my favorite entries were the Marvel versions of DC characters (Squadron Supreme,Imperial Guard).

  7. Matt Says:

    Wow, I am so glad you are not in charge of redoing Who’s Who.

  8. Patrick Wynne Says:

    Pretty much disagree with the entirety of this article. Don’t get me wrong, I loved the various OHOTMU series (except that loose-leaf one that seemed more like an RPG supplement) but Who’s Who had them all beat. I still get a little thrill whenever I pull out an old WW issue. OHOTMU I refer to for factual info, Who’s Who I read for the joy of it.

  9. Kyle DuVall Says:

    One thing I love about Who’s Who was that it didn’t segregate the dead characters form the live ones. That always annoyed me in the marvel books…and when is that “appendix” for OHOTMUDE coming out?

  10. Dr. Deranged Says:

    I agree on every count – and I appreciate the eloquence of your assertions. My frustration with the same things would have come out a bit more like grrrehhjhgedyutdhgfy-hmph!

    Anyway, this is nice piece of careful and thoughtful critique – with love all around for the collective comic-hero Pantheon. Good stuff.

  11. Mark Cook Says:

    I disagree on two points:
    1) I always found the Hop Harrigans in these things to be most of the appeal. I love seeing obscure characters in these things.
    2) I’d much rather see the characters drawn by someone with a history with the character, especially in a day when reprints are so extensive. Sadly, this is probably not a viable way to get artists anymore – most of those great original artists have passed on. (They should DEFINITELY be in their current costumes, regardless of who draws them)

  12. ostrakos Says:

    Ugh, man…the whole problem with the Marvel Handbook WAS that it was so specific…there was no more point in arguing if the Hulk or Thing was stronger. Also, Who’s Who definitely wins in the art department. All the Marvel entries were laid out in the same way, drawn in a standard Marvel style…but look at those WW pages above-you’ve got Schaffenberger doing the Big Red Cheese, Perez doing the Titans and those awesome covers, all those amazing 4th World pages by Kirby…it’s no contest.

  13. rtvu2 Says:

    I see everything in the opposite. All your weaknesses that you state are strengths in my view. I was always bored with the Marvel Handbooks – all the same art just got boring.

    I think entries, like what Who’s Who, should always be a snapshot of the character, the basics – not a complete and extensive history.

  14. kyle duvall Says:

    On thing i kind of cut out was that now, in the age of online fan archives, Info on the level of Who’s Who entries can be found with a little googling, but I haven’t found any online source for Marvle that has the depth of the MARVEL UNIVERSE. Still, its cool to see so many people sticking up for WHO’s WHO, and, yeah, now, at age 35 I really appreciate Kirby, Giordano, etc. al, illustrations, but as a young fan, they left me cold. these responses show that maybe the whole thing is purely a matter of taste

    So, when are all the fans of Roy Raymond going to crawl out of the woodwork and start flaming me?

  15. Kyle Garret Says:

    Count me in the Disagree Completely camp. Not only did I love the Who’s Who books, but it got me interested in just about every DC book out there. I still love all the pre-Crisis characters they cover.
    And as rtvu2 said above, the art was so much better. Sure, most were single page entries, but the Marvel books had generic art and the extra pages were filled with reprinted art.

    I hope to god DC goes back to the original format. It’s amazing some of the artists they got to do profile pics back in the day.

  16. Kyle Garret Says:

    “Sure, superheroes dominated Who’s Who, but there was also a seemingly endless cavalcade of corny 1950‘s detectives, Buck Rogers rip-offs, boys’ adventure characters, and forgettable war comic creations.”
    Which is what made it awesome. Why would I want to read descriptions of character I already read about? I want a glimpse at the books and characters I DON’T know about, the crazier the better.

  17. Martin Gray Says:

    Count me as a naysayer – I couldn’t get through a single issue of the Marvel handbooks . . . all that incredibly detailed information about what Egghead did in 1963, or how Cyclops’ eyes are portals to another dimension. Snooze city, and if that info is ever needed for a story, it’ll be included – somehow I’ve enjoyed dozens of Ringmaster stories without knowing the intricacies of his hypno-hat. And as others have said, the artwork was incredibly dull in terms of main images and layout.

    Nope, give me all-new artwork, snazzy bios, power basics and as many ‘corny 1950‘s detectives, Buck Rogers rip-offs, boys’ adventure characters, and forgettable war comic creations’ as possible. Most of these guys show up again sooner or later (eg Genius Jones, Prince Ra-Man); until then, it’s fun to know they’re still out there.

  18. John Zee Says:

    The problem with the Marvel Handbooks was that they were chock full of that crappy Marvel pseudo-science. Iron Man’s armor being made from the metallic waste material from some sort of micro-organism? Most of the technical information in those books was the worst sort of half-assed explanations. What is even worse is that the guy writing the article used the Marvel Deluxe edition as the example, comparing it to the first edition, first release of the DC’s Who’s Who. Personally I think that he should have compared both 80′s version of both companies efforts, and certainly not the 80′s effort of DC and the 90′s effort of Marvel.

    The 90′s version of DC’s Who’s Who was comparably much better then the original publication. No it didn’t say that Superman can lift X amount of tons, but it did say that he was capable of lifting the Great Pyramid over his head and carrying it in flight. The 90′s version was much more detailed in exactly what the individual characters could do. And yet it still retained the use of the original artists to make individualistic looking pages instead of the standard heroic pose that the Marvel books were full of. Let’s face it, the Marvel book looked like it had been made in a art warehouse somewhere with a factory style mentality. Oh yeah the Marvel version told you details like how much Thor could lift, and how many volts of lightning the mjolnir could shoot at you. But very little on the Marvel side compared to the Who’s Who page for Death of the Endless.

    And the thing is that at the time there was a table top roleplaying game called DC Heroes that issued three out of four companion books to the entire 90′s run of DC’s Who’s Who. DC knew at the time that Mayfair was putting out the companion books to complete their Who’s Who. And I can assure you that the additional page of information for each and every character went into far more detail about tons a character could lift, superhuman abilities, and various personal skills than anything Marvel has EVER put out.

    Yet no armor made from the waste output of a large group of microscopic organisms, or no characters who woke up one day with the proportionate strength of a prostitute after being bitten by a radioactive hooker…

  19. bjooks Says:

    Like many, I disagree with pretty much everything written here, for the same reasons Kevin Huxford, Kyle Garret, Patrick Wynne, ostrakos, and rtvu2 have already stated. I like Who’s Who precisely because it does NOT read like a D&D Manual. In fact, the only reason I can think of to need to know such dry specifics as which hero could lift exactly how much is when you’re out-geeking someone else at a comics shop, and…

    …hey, did you just admit that you are/were THAT geek, arguing at the comic shop over who’s stronger, Thing or Hulk? ;-)

  20. Andrew Dowdell Says:

    Honestly, I absolutely hated the Marvel handbooks…there was too much information, and it tried to explain every inconsistency and random plotline ever introduced in the Marvel Universe…Who’s Who gave a general overview of the character, important events in their lives, and, for the most part, the entries were clear and concise…

    Who’s Who also tried to include everyone ever published by DC Comics, not just the DC Universe…so, living or dead, superheroes and genre characters, anyone on a parallel Earth or in an alternate future, those invalidated by Crisis on Infinite Earths…as an eleven year old comic book fan, I loved it…

    The only thing I hated was the extremely-ugly yellow border around each page…no idea whose bright idea that was…

    – Andrew

  21. Sean D Says:

    It should also be noted that the original WHO’S WHO featured all those obscure non-super/Sci-Fi/War book characters because the project was designed to be part of DC’s 50th anniversary. Not using them in later updates wasn’t because “they learned from their mistake,” but because there really wasn’t much to add.

    As for “A comic aficianado could appreciate that The Flash was depicted by Carmine Infantino and Murphy Anderson in a decidedly Silver-Age style, but to a neophyte reader, coming to comics new in 1986 the iconic look seemed corny.” PSSSST. The regular artist of THE FLASH (which was winding down or just ended as CRISIS and WW launched) was Carmine Infantino. Yes it was nostolgic to have Murphy Anderson ink it, but it also covered the “current artist of title” thing they were doing if the artist most associated with a book or character was unavailable.

    WHO’S WHO was great in that it didn’t over-explain. You got the basics and high points. If you were intrigued by something there, you could track down back issues. I’d also take issue that you are comparing the second “Deluxe Edition” of the Marvel version with the first WHO’S WHO. I had a few of the original OHOTMU issues and I recall the profiles were mostly single pagers, you didn’t have much beyond the basic profile art and, thanks to the smaller print on what seemed to be a cheaper newsprint than other Marvel books, was not the easiest reading. The fading Go-Go Checks color hold on each page was annoying, but the WHO’S WHO pages popped while the OHOTMU pages were grey and were just kinda blah in comparison.

  22. rtvu2 Says:

    I loved the lose leaf format of Who’s Who of the ’90s. So good.
    Marvel even had their version with the police lineup that was just plan wrong.

    John Zee said “compared to the Who’s Who page for Death of the Endless.”

    One of the best entries ever, I completely agree. Marvel could never do something like that.

    I can’t wait for the new Who’s Who to coma out and see what they do.

  23. Rob S. Says:

    You know what would really help the Official Handbook of the Marvel Universe?

    If they made it AWESOME like the original Who’s Who.

    I read an entry from the Official Handbook once, and literally could not experience joy for the next seven weeks.

  24. Kevin Huxford Says:

    You know, this is probably something that sheds more light on the fundamental differences between DC Comics fans and Marvel fans.

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