Comic fans who wondered what impact Disney’s acquisition of Marvel Entertainment would have on Boom! Studios and its licensed Disney and Pixar properties, weren’t completely alone. At the time, Boom! executives only reinforced their enjoyment at working with the properties, but issued no formal comment on the merger.
This week, though, the Disney Insider e-mail newsletter was delivered to fans’ e-mail boxes, with the headline “Are You a Disney Comic Book Fan?” and a feature story attached that introduced fans to Boom! and even linked to the Boom! site. Featuring an interview with Boom! CEO Ross Richie, discussing his publishing philosophy and the approach to the Disney characters. The Marvel merger was not mentioned.
Whether or not I’m reading too much into it might be a question, but I do wonder if this was a strategically-timed story, to reassure fans that everything’s still cool. What say you, ‘Rama readers?