Marvel has a new initiative — no, nothing by Tony Stark — that’s being called GIRL COMICS.
While some may argue it’s a little on the nose, it’s certainly true, as the whole three-issue anthology series is written, drawn, inked, colored, lettered, and edited by women!
Some of the creators include Kathryn Immonen, Marjorie Liu, Louise Simonson, Amanda Conner, Ann Nocenti, Devin Grayson (my heart just did kick-flips writing that last one), G. Willow Wilson, Valerie D’Orazio, Ming Doyle, and a whole heck of a lot more.
The Beat, who broke this story, has an interview up with editor Jeanine Schaefer. Here’s a highlight:
But I hold to my belief that there just isn’t that magical combination of character and theme that will make women read a specific book. There are so many more women interested in super hero comics and genre entertainment than most people think (and this isn’t new, it’s like me saying I’ve just cracked the case of comics getting popular in the mainstream, but everyone likes to talk about it like it’s new every time women are vocal about something they like in popular entertainment. Oh, my god, women read comics! Oh, my god, women watch television! Apparently, they even go to the movies and read books that aren’t made specifically for them! Shock! Horror!), and as the community grows, the pull list of “what women like” becomes just as sprawling as any control group.
I talk to my friends and women at cons and the answers seem to range from X-Men to Runaways to Spider-man to Captain America to Hulk, which sounds just like what any reader in any shop would say. Whenever you see a large concentration of women reading one series in particular, it’s less that there’s something specific there that women gravitate towards and more that they’ve found something that doesn’t have an implied sign on it saying “no girls allowed”.
It’s interesting, because with Wednesday Comics, Strange Tales, and now Girl Comics, the anthology format is actually taking off — mainly because they have a real murderer’s row of awesome talent involved. Either which way, the book comes out sometime next year — just in time for She-Hulk’s 30th anniversary. Man, between that and the Iron Man announcement, it’s looking like Marvel is doing a week of announcements — be sure to keep an eye on Newsarama for more news!