As Bowie might have put it, “We can be sparkly, just for one day.” According to The Hollywood Reporter, “Twilight”, the first film adaptation in the “Twilight Saga”, will get a one-day return engagement to theaters on November 19th. That’s one day prior to the debut of the second film, “The Twilight Saga: New Moon”. The first film will get play on around 2,000 screens, though the sequel will open even wider.
“Twilight” studio Summit Entertainment regards this as a wise move. “Despite the first film already being on DVD, fans across the nation have been calling out to see the film once again on the big screen, and the studio is honoring their request,” Summit was quoted as stating in the THR piece.
Clearly, this isn’t the first time that a move of this type has been made. Nevertheless, this, along with recent brief engagments for the first two “Toy Story” films and “This Is It!”, makes one wonder if so-called micro-releases or micro-engagements might be a shot in the arm for studio bottom lines.
If you had a film that you’d like to see on the big screen (again, or for the first time) just for one day, what would it be?