Part of the undeniable appeal of Hulu.com has to be the fact that you can watch programs from across the entertainment spectrum at all times for free. As of 2010, you can strike the “free” part. According to Broadcasting and Cable, the site will begin charging next year.
Chase Carey, Deputy Chairman of News Corp., speaking at Broadcasting and Cable’s OnScreen summit, said, “It’s time to start getting paid for broadcast content online.” He went on to say:
“I think a free model is a very difficult way to capture the value of our content. I think what we need to do is deliver that content to consumers in a way where they will appreciate the value,” Carey said. “Hulu concurs with that, it needs to evolve to have a meaningful subscription model as part of its business.”
Speaking with AdVerse, Carey noted that the charging would likely begin in 2010.
What do you think, readers? Is this a death-knell for Hulu, or would you pay a reasonable fee to subscribe?