Talk about stepping up your game — based on an announcement issued yesterday, you can tell that BOOM! Studios is dead serious about getting their books out.
Why do I say that? The company announced yesterday that they would be teaming up with Haven Distributors, who would distribute all second printings of both the BOOM! Studios lineup and BOOM! Kids — which by the way houses their line of Disney licensed comics — to direct market stores.
The English translation here: first and foremost, having an alternate distributor is a fairly big deal. When BOOM! Studios sells out a first printing of a book, the company no longer has to wait for Diamond to send second printings out, as they work with specific monthly distribution points. Instead, if a store runs out of a book and orders a second print, Haven is free to send stuff out whenever they want.
“Retailers have been begging us to get our second prints into their stores at a faster pace for the past year,” said BOOM! Studios CEO Ross Richie in a press statement. “We’re happy to be able to offer retailers another choice in getting an important part of our product line to their stores and into the hands of their customers.”
This deal goes in conjunction with BOOM!’s deals with Simon and Schuster and HarperCollinsCanada, who distribute the company’s graphic novels to the mass market in the U.S. and Canada respectively.