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Does this mean they’re going to have to change the logo again?

September 9th, 2009
Author J. Caleb Mozzocco

Here I am still trying to process the big Disney/Marvel news, and now here’s another big story in the world of corporate, New York-based comics. On the main site, Vaneta Rogers has word of some major reshuffling at DC, including the fact that they will now be “DC Entertainment” (and here are some official statements from some of the players).

My immediate, “But how will this affect me? Because that’s what’s really important” reaction? As a comics reader, I don’t really know what Levitz did on a day-to-day basis a president and how it might have impacted the comics I read every Wednesday afternoon, but I do know that when he was an editor and a writer, I liked a lot of what he edited and wrote, so I’m happy to see he’ll be doing some editing and writing.

And, more importantly, if DC is now DC Entertainment, does that mean they’re going to have to create a new logo, with an “E” in it, if not the whole word “Entertainment?” Becuase it seems like I just got used to the new, blue, swirly logo after decades of the bullet.

 
6 Responses to “Does this mean they’re going to have to change the logo again?”
  1. Russell Smith Says:

    If DC does change its initials to “DCE”, I can just see the jokes now:

    “DiCE: The New DC…what the deuce?”
    “DiCE: It’s a crapshoot”
    “DiCE: What’s the payoff?”

  2. JamDav91 Says:

    http://lh6.ggpht.com/_oPAhdWpWsMc/SqgYRR4sVhI/AAAAAAAAAg8/-G9TKGPBTXg/DCE.JPG

    There, job’s a good’un.

    Obviously it’ll be in a not crappy font, but it works.

  3. Michael D. Says:

    I don’t think the logo will be changed. I expect DC films to say “Entertainment” below the logo instead of “DC Comics” but other than that, I doubt we’ll see a new DC bullet.

  4. artiepants Says:

    i hope so, cuz the current one is terrible and looked dated the day it debuted…

  5. Jason Says:

    Worth noting the loss of the subtly hilarious pleonasm in the company name.

    Goodbye, Detective Comics Comics. We will miss you.

  6. Shaun Says:

    “DiCE: It’s a crapshoot”
    “DiCE: What’s the payoff?”

    Funny, I’ve been saying those things about DC for years.

    No one’s saying it, but I hope we’ll hear Didio’s looking for a new job soon.

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