By Filip Sablik
Boy, it’s been a long time since I wrote one of these blog posts for Newsarama! I hadn’t realized quite how long until I sat down to write this one and looked at the date on my last entry. The summer has a way of getting away from you when you work in comics, particularly on the publishing side. Comic-Con International in San Diego becomes more and more of a monster to plan each year and while it usually ends up being great fun, it is exhausting trying to prepare for it. Since we’re well past Comic-Con at this point, I won’t bore you with a convention report. Suffice to say, we announced some exciting multi-media developments, new projects, debuted new product, and brought out a metric truckload of talent to sign at the booth. You can read more about HERE.
On of the benefits of living in Los Angeles, is a thriving comic book community. I had the pleasure recently of having dinner with some comic folks including a retailer and a fellow area publisher. We got to talking about the state of the industry and what was working and wasn’t working. These conversations are almost always both sobering and inspiring for me.
One thing the retailer said really stuck with me, “There’s not enough innovation and excitement in the market today.”
And while my initial reaction was to bristle and get defensive, I realized that he was speaking from a hopeful place. He wasn’t saying this simply to be negative, he was saying it because as a retailer he wants, in fact, needs there to be product that excites and inspires his customers. And when I stopped to think about it, I realized that after five or so years of innovative moves, the industry at large does seem to be resting on its laurels a little bit. Just take a look at the top 25 selling titles each month and it becomes clear that there hasn’t been much shaking up in the last year.
There are exceptions to the rule (of course). Blackest Night seems to be thrilling the market right now, and it’s apparent that Geoff Johns and the team at DC are pouring a lot of time, planning, and love into that event. Wednesday Comics is a bold, fun experiment in comics and certainly has this comic fan excited. The long-awaited Spider-Woman motion comic looks like it is finally getting ready to debut on iTunes. Our partners at Image Comics seem to be creating some buzz with Chew and the upcoming Image United.
But where are the Ultimate Universes, the Goons, the All Star lines, and the Walking Deads this year?
Maybe we’ll see them in hindsight, but I think my retailer friend did have a point that 2009 hasn’t had those series, which are causing fans to come rushing to the stores and fighting on eBay to get in on the ground floor. And this is not the time for resting on our laurels. It’s no secret that the economy is still in pretty rough shape, so why are we (the content providers) giving fans or potential fans a reason to drop titles or find their entertainment elsewhere?
I know at Top Cow we’ll be doing are darndest to excite for the rest of 2009 and certainly in 2010. We’ll keep pushing Witchblade and The Darkness to be most consistent, envelope pushing titles we can. We’ll be launching a new Cyberforce series in the spring with a team that promises to rock your socks off. But potentially the most innovative thing we’ll be doing in 2010 is launching Artifacts, a 13 part series that promises to change the landscape of the Top Cow Universe in the most drastic fashion yet. It’s certainly the most ambitious project we’ve ever attempted and we hope it’ll get you out of your seat.
Let me know what has you excited right now and pulling you into the store each week and why. What would get you even more excited about comics? What would get a non-comic reading friend into a comic book store?
Take care,
Filip Sablik
Publisher Guy
Filip Sablik is the Publisher of Top Cow Productions, Inc. He’s been in the business for eight years and just officially entered his thirties. Occasionally, he does a bit of writing and drawing. He loves comics. Top Cow Productions, Inc. was founded by Marc Silvestri, co-founder of Image Comics. Top Cow currently publishes its line of comic books in 21 languages in over 55 different countries. The company has launched 20 franchises (18 original and two licensed) in the industry’s Top 10, seven at #1, a feat accomplished by no other publisher in the last two decades.

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