Another piece of the big Disney/Marvel puzzle will undoubtedly be a future Marvel presence in The Disney Store. The chain boasts hundreds of stores worldwide, with locations in the UK, France, Italy, Spain and Japan, among other countries. The Disney Store has not only hosted Disney product, but affiliated merchandise based on programming appearing on Disney networks (such as Power Rangers).
Obviously, we should probably expect an influx of Marvel product as a result of the deal. Recall if you will the late, lamented WB Store chain. That was the homebase for many DC products in its time, including exclusive toys, clothing and art. It’s not difficult to picture Disney pursuing a similar route with Marvel items. This could give the stores a bit of a shot in the arm, considering the fact that their overall reached shrunk with store closures in 2008.
Another interesting wrinkle is the fact that the Disney Store is quite strong with young girls, particularly in the Princess brands. Might this be a way for Marvel to market to the elusive female market, by positioning strong female characters in a manner that’s appealing to young ladies that potentially wouldn’t be in the comic shop, but would be in the Disney Store? What do you think?