The CW is starting off its new Vampire Diaries series with a very appropriate marketing campaign: a blood drive! According to the CW, the initiative, which began Aug. 25 and runs for five weeks, will hit up more than 230 high schools and college campuses across the country.
Each blood drive location will feature The Vampire Diaries-themed refreshment areas in addition to exclusive footage that will be featured on monitors. Participants will also receive customized shirts and various swag.
Seems like a pretty cool idea. I’ve heard of similar events around Halloween and the people behind the Saw franchise has an annual on as well.
August 27th, 2009 at 10:58 am
When I first read about this new tv show I could not help to think that it sounded a lot like Twilight. I was also thinking how unoriginal even for network standards. I mean, come on, they didn’t even try and hide the similarities between this and Twilight. Not that I am a huge Twilight fan. The movie was good; the books were written for high school girls on high school reading level. I was further amazed when I learned that this series of books came out well before Twilight. Now who is copying who? What really stuck in my mind was the reviewer (I think I read this off of an IMDB link or at TVGuide.com) asked what hundred year old vampire would go back to high school? I thought “I would” just imagine all the chicks you could pick up.
August 27th, 2009 at 3:30 pm
The Red Cross is doing blood drives all over the country these few weeks; not a bad tie-in, considering that they probably had to do almost no work and provide almost no funds to make their (bite) mark.
August 27th, 2009 at 4:47 pm
I feel quite ashamed everytime I get a call from the Red Cross right now for having procrastinated in making another donation. I tried to make a double donation (some sort of machine they run you through so it’s not whole blood they’re taking), but the tech was too nervous about how difficult it was to find my veins in my elbow.
Now I’m recovering from surgery and pretty sure I’m stuck waiting a fairly long time before they consider me eligible to donate again. I know it’s all on the honor system when they ask you if there is anything that would disqualify you from donating and go through the check list, but I don’t want to second guess their reasons for wanting to reject post-surgery donations.
I sure hope a good deal of people who read this blog make an effort to donate, regardless of what silly TV show tie-in they have. Heck, they were giving away flip flops before as their big lure…so what is involved other than providing blood to someone who might otherwise die without it really doesn’t matter.
August 28th, 2009 at 3:36 pm
Actually, its a BIG deal if you don’t share something when they ask about things that disqualify you. The safety reasons for those things have huge implications. My mom in law works for the red cross and she said that once there was someone who donated for YEARS and one day while being asked all those questions said “oh.. wait, does that mean …?” They had to go back and notify every person who’d ever received her blood and run tests.. it was a nightmare.