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No More Bromance?

August 16th, 2009
Author Sarah Jaffe

Via When Fangirls Attack, which curates all the great women-and-gender related comics posts out there on the web so I don’t have to, I find this piece on “Marvel Bromance,” or now, apparently “Marvel Super Hero Team-Up.”

I wasn’t aware that there had even been a planned “Marvel Bromance,” which just shows you that I have entirely too much work to do in my life that doesn’t revolve around comics. Because you know I would’ve been all over that, right?

The evolution of the “bromance” out of the “buddy movie” has been interesting to me because it’s deliberately skated across that line of homoerotic tension that buddy movies always shied away from. In comics, the grand pairing of “buddies” was always Batman and his series of Robins, and since Robin was usually a good bit younger than Bruce Wayne, you really want to stay on the right side of that line with those books.

But the “bromance” is still ironic, not genuine. The movies are comedies; the stories loaded with snark and jokes about sharing feelings far more often than actually sharing feelings (when the kids in Superbad say “I love you” to one another they immediately have to pretend it didn’t happen). And so, as Chris Butcher noted, was Marvel’s solicit copy for the trade.

If This Be Bromance–! Marvel’s greatest buddies take the spotlight in this one-of-a-kind collection, and it’s male bonding like you’ve never seen — as Cable and Deadpool swap stories, Wonder Man and the Beast share a plane ride, Spidey and the Human Torch battle back-to-back, Wolverine makes a bet with Nightcrawler, Black Panther and Everett Ross lay their feelings on the line…and the Warriors Three set sail for fun! Plus: Captain America and the Falcon, Iron Man and Jim Rhodes, and more! Be here as Marvel says, “I love you, man!”

However, apparently “Bromance” was too–what, edgy? didn’t get enough attention? any ideas? It’s been changed to the too-long and unmemorable “Marvel Super Hero Team-Up,” which is so bland that it almost seems it must be a euphemism for something.

While “Bromance” might have been silly, it was at least an acknowledgment of the changing rules of same-gender friendships in the wider pop culture. More accurately, since the trade would be a reprint of classic stories, it would have been an acknowledgment that male friendships have always been more complex than a secret handshake or a gruff “Thanks.” Now it’s just another super hero team-up.

12 Responses to “No More Bromance?”
  1. Nope Fenrir Says:

    I guess they didn’t want to alienate female readers (cause they would never do anything like that…)? Or maybe they were afraid guys would be embarrassed buying something that said bromance? Whatever the reason, they definitely should not have changed the title.

    And how could you even think of doing a bromance comic with nary a mention of the ultimate Marvel couple, Power Man & Iron Fist?!?

  2. Artiepants Says:

    the term “bromance” has got to be one of the most irritating words to enter the popular lexicon in recent years…

  3. Russ Burlingame Says:

    Given that you didn’t know it existed, and neither did I, I’m guessing that a big part of it might be you’re right about the “didn’t get enough attention?” portion. Even if that’s not the only factor, it sure can’t hurt.

  4. Matthew M Says:

    Can we lose all this fruity “Bromance” crap already? It’s lame, tired, forced, and dated already. That would be like “Marvel Super Hero Team Up… NOT!!” in the 90s or “Marvel Totally Tubular Super Hero Team Up To The Max!!” in the 80s. Enough with the retardedness of revering popinjays and mumbo jumbos.

  5. Matthew M Says:

    Hey remember DC’s “Raven” miniseries, which was hyped as their “FIRST *EMO* SUPERHERO”… yeah how well did that go? It reeks of 30/40-something loser babymen trying to seem “hip” to the “young kids”.

  6. Fred Says:

    Artiepants Says:

    August 16th, 2009 at 8:56 am

    “the term “bromance” has got to be one of the most irritating words to enter the popular lexicon in recent years…”

    That’s the truth. Remember when two male friends were described as having a FRIENDSHIP.

    This is what happens when the tastemakers in Hollywood are too gender confused and faux hip for their own good.

  7. Alexa Says:

    @Nope, seeing as how most girls tend to mentally replace “bromance” with “ho yay!” (that is, homoeroticism), I don’t see how it would alienate female readers.

    Except, the most popular non-X slash pairing is Steve/Tony, and yet not one story about Steve and Tony wound up in the collection, so perhaps that’s the bit they were afraid would alienate women.

    (BTW, this is in a crazy world where Marvel actually has some idea what women do in fandom and the sort of thing women like)

  8. Lawrence Says:

    Considering the response to the title “Marvel Divas,” ditching bromance is probably for the best.

  9. Martin Gray Says:

    Yup, ‘bromance’ is an awful term and must be killed. I’d not heard of the book either.

    Alexa, I see what you’re saying about Tony and Steve in terms of their traditional Avengers relationshiop, but I can’t actually reember them teaming up outside of that book. Help!

    Ho yay?

  10. Joe S. Walker Says:

    Marvel dropping a terrible idea ought to be celebrated, if only for its rarity.

  11. ScottyQuick Says:

    Heh. This is -such- a Western comics thing to do.

  12. bridal dresses nz Says:

    Pretty insightfull post. Never thought that it was this uncomplicated after all. I have spent a good deal of my time looking for someone to explain this topic clearly and you’re the only person that ever did that. Thanks a lot! Keep it up!

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