Because I still think it’s disgusting.
Let’s play this down the middle, as much we can. “Costumed representatives,” are there to make a physical appearance, both sides would agree. But Iola is right: Neither Comic-Con, nor E3, nor any other convention, is a strip club. It’s no more appropriate to assume she’s there for casual opposite-sex companionship than it would be to think a well dressed public relations professional – who’s also there to promote a product and likewise is expected to look good on the job – is after the same thing.
The problem is that EA’s promotion projected just that image – not only on their own reps, but reps of other companies as well, whether or not it was consistent with the spirit or tradition of Comic-Con, E3, or any other show. That’s the reason for the furor, and that’s why you got an apology.
The whole post is worth reading, as it includes comments from a self-proclaimed costumed rep who’s suffered through much obnoxious behavior at cons.
The comparison to a strip club, however, struck me as particularly apt. Because it’s NOT what Comic-Con is supposed to be. Yet by projecting the idea that cons are for boys, the corresponding assumption that any girl who is there is there for the sexual gratification of the male attendees (and thus the attendant reaction to the Twilight-fangirls who are there for their own damn visual sexual gratification, thank you very much) is not only prevalent among attendees, but played to by just this sort of promotion.
I find it interesting that the most egregious examples of this stuff came from video game companies. Am I strange in noting this?