I was talking with someone at SDCC about the Heroes panel and all the love that was shared between the show and its fans. And yet the show seemed suspect to me because of how well-financed its marketing campaign is. The first thing she asked me was, “Is that show still popular?” In a nutshell, Heroes was something special when it started out and then it turned into something that, despite all the money thrown at it, lost its way.
Judging by the Nissan Cube giveaways and an elaborate carnival set to promote Heroes at Comic-Con International, I’d say Universal is very serious about promoting the heck out of its once golden property.
Having stood in a hopelessly long line for the two Dollhouse panels, it is interesting to me to consider how much less money Joss Whedon’s creation needed to spend in its SDCC campaign compared to Heroes and perhaps…how much more popular, and better, Dollhouse is than Heroes. From what I could tell, posters were all that Dollhouse needed to get the word out.