Written by Christian Beranek and Tony DiGerolamo
**NOTE: Christian Beranek and Tony DiGerolamo will be attending Wizard World Philly June 19 – 21. In addition to being at table 154 all weekend, CB and Tony D will be doing a “Hollywood and the Graphic Novel” panel the Sunday of the show. Check http://www.wizardworld.com for more details. Now, onto the column!**
Imagination is a dangerous thing.
I never realized how dangerous it was until I started doing comic book conventions, especially the ones I did with my pal, CB. Now you might look at us behind the SJRP/Silent Devil/Lead Pipe or other publisher table, imagine what it’s like and say, “Damn! Look at those guys! They are living the dream! I wish I had that today! I wish I was hanging easy at a comic book convention. Relaxing.”
But comic book conventions, for those of us on the other side of the table, are anything but relaxing. Sure, there are moments of repast, but in a larger sense the comic book convention is a delicate balance of fan interaction, promotion, and hopefully… sales. Every show is a battle that each and every comic book publisher fights for to survive. Because if you “lose” enough comic book conventions, you’re out of business, out of the game and back to the front side of the table staring at guys going, “Man, I wish I was hanging easy at a comic book convention.”
Now, I’m an iced tea kinda guy. Always have been. What gets me through a con are gallons of it. And I hold it in like a camel. I hold the line at the table. I’m the Rock of Gibraltar. That’s how I make it look easy.
CB, he’s a salesman, but like any good promoter, he has to fuel his creativity via vices. Sometimes it’s a glass of rhubarb soda. Sometime it’s another type of carbonated beverage. He’s the schmoozer. The guy that’s wheeling and dealing for our next gig, while I’m trying to unload the previous ones. That’s how we operate. All of it for one thing and one thing alone:
To get paid to use our imaginations. See? Told you it was dangerous.
Because getting paid for your brain juice means that your brain must be in tip top form. Like a shark, it must be in constant motion: Creating, moving, thinking upon the next thing and hopefully the next BIG thing.
There are only two kinds of people at convention; those that are helping us and speed bumps. Helpers are nurtured, rewarded and thanked. Speed bumps must be destroyed quietly, discreetly.
Fans are the biggest helpers. Without them, you are pissing into the wind. Most fans are honest, hardworking people that want nothing more than to meet the people whose brain juice they have sipped. They chat and most importantly, they buy. Buying is helpful. That buying helps remove copies from our basements, spreads the word of our great brain juice and gives us money to buy iced tea and carbonated rhubarb. Even fans that are speed bumps can be won over with time and patience.
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