In a rather baffling move, Wizard Entertainment CEO Gareb Shamus has just released plans for a new parents-and-kids-oriented magazine, to be titled FunFare, which appears to be basically ToyFare for (and to some extent, by) younger children and their parents.
“Being the father of two amazing children, I am excited to share with other parents and their kids some of the best, innovative and coolest products that’s right for their families (and their budgets), FunFare is very personal to me,” said Shamus in a statement.
It’s baffling because Wizard World Philly ended yesterday, so the notion of Wizard rolling out a major announcement like this at 5pm on a Monday, through an e-mail press release, seems at best strange and at worst like a really obviously missed opportunity. Combine this with the fact that Wizard has been struggling with sagging magazine sales, major problems with their online retail component and massive layoffs (including some that became public after the FunFare announcement) and it really is hard to understand what’s going on over there.
The “Holiday Issue” of FunFare will be available at the Big Apple Con in October, according to Shamus, and will feature a Top 100 list of toys for the holidays; thoughts and reviews from actual kids; and a couple of pieces on the history of the toy business. This seems an awful lot like the Toy Wishes specials that Wizard used to publish (thanks to Kiel Phegley for jumping in and reminding me what that publication was called), which Shamus had acquired, had a little luck with, but then seemed to forget all about at some point.
More information and the magazine’s initial “Hot Dozen” holiday toys are available at the magazine’s website.