For the last few years, I have referred to Raving Toy Maniac as a reliable source for information regarding release schedules for toys and collectibles. In particular, the toy website was very dependable for updates on DC Direct product, like when their merchandise would be hitting stores and any subsequent rescheduling that may have been caused by production delays, what have you.
So I thought it was odd that no new RTM updates for DC Direct had dropped since last March. As a collector, I was usually able to find some useful information at least every couple of weeks. Imagine my surprise when I checked there first thing this morning to see RTM address the mystery as their headline piece!
From their statement on the matter:
We would get the shipping date information out of the weekly “Direct Channel” newsletter that DC would email to retailers and various media. For reasons not clear to us, DC has chosen to no longer include the media on their Direct Channel distribution list. (We do still get the monthly solicitations, so at least we’ll still have the pretty pictures to post once a month for you!)
When we asked DC about this, as part of their reply they directed us to their “The Source” blog on the official DC web site. They have some interesting stuff posted there, and maybe if you ask nicely, they’ll start posting shipping dates?
Strikes me as funny that a business would cut off media resources from getting the word out about their product for sale in comic book specialty shops. As internet-savvy as your average comic reader is, I think the decision to limit this information to select sources, namely the stores themselves, does the consumer a disservice. DC Direct product, from the action figures to the statues, is by no means cheap, and personally, getting the release schedules well in advance have allowed me to budget my money properly to get the sought-after items when they ultimately arrive. Compounding this is the fact that The Source, while being a nice new provider of teasers, previews and information regarding upcoming comic books, has yet to ever cover their DC Direct merchandise, best to my recollection.
DC Direct has not posted a public comment on this, so one can only wonder why the media at large got left out of the picture all of the sudden. Maybe it’s just me, but getting the word out to the most venues possible when peddling your wares would make sense, don’t you think? Any thoughts on this, readers, why DC would sever ties to a viable information stream?