This has not been Photoshopped.
In front – Marvel’s Free Comic Book Day The Avengers book. Behind it, DC’s Free Comic Book Day Blackest Night #0.
Marvel’s book measures roughly 9 and 3/8″ by 6 and 1/8″. DC’s, is standard comic book size at 10″ by 6 and 1/2″. For comparison’s sake, Marvel’s trim size isn’t as small as promotional comics that would come with action figures. In fact, it’s towards a digest size, but a little bigger.
It’s hard to fault anyone here – Free Comic Book Day calls on publishers to provide comics (in The Avengers case, by top creators, Brian Bendis and Jim Cheung) at minimal cost to retailers, and in this economy and market, everyone is looking to minimize costs.
What will be interesting to watch though, will be the reaction to the new trim by fans. Yes, there will be those who will fret that it won’t fit in a bag, but at the same time…the different size isn’t entirely unattractive.